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Advertisement and feature film combination method and device and advertisement delivery system

A feature film and advertising technology, applied in image communication, selective content distribution, electrical components, etc., can solve problems affecting user experience and unsmooth playback

Inactive Publication Date: 2017-10-24
BEIJING UNION VOOLE TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] The main purpose of the present invention is to provide a method and device for merging advertisements and feature films, and an advertisement delivery system to solve the problem that in the prior art, when the feature films and advertisements are provided to user terminals, the playback is not smooth and affects user experience. question

Method used

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  • Advertisement and feature film combination method and device and advertisement delivery system
  • Advertisement and feature film combination method and device and advertisement delivery system
  • Advertisement and feature film combination method and device and advertisement delivery system

Examples

Experimental program
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Embodiment 1

[0042] Embodiment 1 of the present invention provides an advertisement delivery system, such as figure 1 As shown, the delivery system includes a user terminal 01 and a media server 02.

[0043] Among them, the user terminal is a client that responds to user operations to play multimedia, including OTT terminals, IPTV terminals, and DVB terminals, etc., and can be smart TVs, computers, set-top boxes, PADs, smart phones, etc.

[0044]In this system, the user terminal 01 responds to the user operation and requests the authentication and accounting server to authenticate the feature film to be played; when the authentication and accounting server receives the authentication request from the user terminal 01, it sends an advertisement request message to the advertising system; the advertising system According to the advertisement request message, the advertisement to be placed on the user terminal 01 is determined, and the play information corresponding to the selected advertisem...

Embodiment 2

[0049] Embodiment 2 of the present invention provides a method for merging advertisements and feature films. The execution body of the method may be a media server, or other third-party platforms interacting with the media server. This embodiment uses the media server as an example for illustration.

[0050] In the method for merging advertisements and feature films provided in this embodiment, first respond to the playback request of the user terminal to obtain the combined position description parameters, parameters for positioning advertisements, and parameters for positioning feature films. For example, the parameters for positioning advertisements are the advertisement identification id, media There are multiple advertisements stored in the database of the server, and each advertisement corresponds to a unique advertisement identification id; the parameter for locating the feature film is the network resource address of the feature film, and any network resource has a uniqu...

Embodiment 3

[0062] This embodiment is the merging method of further preferred advertisement and feature film on the basis of embodiment two, and in this embodiment, the format of advertisement and feature film is MP4 format, and advertisement media file and feature film media file all include and can be played by player The played media data also includes metadata, where the metadata is data used to describe attributes of the media data. Media data consists of frame data, frame data includes audio frames and video frames, at least one audio frame constitutes an audio data block, and at least one video frame constitutes a video data block, such as image 3 As shown, the physical storage forms of the feature film media file and the advertisement media file are both: the starting position is metadata, and after the metadata, audio data blocks and video data blocks appear alternately. see Figure 4 , the method may include the following steps:

[0063] Step S202: In response to the play requ...

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Abstract

The invention discloses an advertisement and feature film combination method and device and an advertisement delivery system. The advertisement and feature film combination method comprises the steps of responding to a playing request from a user terminal, and parsing the playing request to acquire a feature film, an advertisement and a combination position description parameter of insertion of the advertisement into the feature film requested by the playing request, wherein the combination position description parameter is used for representing that the advertisement is inserted after a predetermined time value from the start of the feature film, and the predetermined time value is greater than or equal to 0; acquiring a feature film media file of the feature film and an advertisement media file of the advertisement, wherein both the feature film media file and the advertisement media file comprise media data which can be played by a player; and combining the feature film media file and the advertisement media file into a new media file according to the combination position description parameter. According to the invention, the feature film and the advertisement are enabled to be played smoothly, and the user experience is improved.

Description

technical field [0001] The present invention relates to the technical field of advertisement delivery, in particular to a method and device for combining advertisements and feature films, and an advertisement delivery system. Background technique [0002] With the advent of the Internet era, users have been able to obtain a variety of multimedia content through the Internet. It is indispensable that when media content providers provide users with feature films, advertisements, as one of their sources of income, will also accompany feature films. presented to the user together. [0003] At present, in order to deliver targeted advertisements that are interesting or useful to users, most advertisement delivery systems select one or a type of advertisements to deliver to users based on factors such as user habits, preferences, and needs. For example, the Chinese patent No. 201310480396.X discloses a method and system for inserting advertisements in media streams, based on data...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668H04N21/235H04N21/254H04N21/858
CPCH04N21/2668H04N21/2353H04N21/2541H04N21/8586
Inventor 杨守涛潘玉涛彭鹏熊志远
Owner BEIJING UNION VOOLE TECH
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