Construction method of TV user portrait

A construction method and user technology, applied in the direction of image communication, electrical components, selective content distribution, etc., can solve the problem of indistinguishable video and achieve the effect of personalized service

Active Publication Date: 2020-09-29
SICHUAN CHANGHONG ELECTRIC CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

At present, speech recognition is mainly to understand the user's intention. For example, if the user says "I want to watch a movie", the current semantic understanding can recognize the user's intention according to the keywords "watch" and "movie". However, if the user says " I want to watch "The Legend of Zhen Huan". At present, the user's "watching" action can be recognized, but it is impossible to distinguish what kind of video "The Legend of Zhen Huan" is.

Method used

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  • Construction method of TV user portrait

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Embodiment Construction

[0033] All features disclosed in this specification, or all disclosed steps in a method or process, may be combined in any way except mutually exclusive features and / or steps.

[0034] Any feature disclosed in this specification (including any accompanying claims, abstract and drawings), unless expressly stated otherwise, may be replaced by other equivalent or alternative features serving a similar purpose. That is, unless expressly stated otherwise, each feature is but one example of a series of equivalent or similar features.

[0035] The specific embodiments of the present invention will be described in detail below with reference to the accompanying drawings and embodiments.

[0036] In the following detailed description, for purposes of explanation, numerous specific descriptions are set forth in order to enable a thorough understanding of the disclosed embodiments, however, it should be apparent that one or more embodiments may be practiced without the use of these speci...

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Abstract

The invention discloses a method for constructing TV user portraits. The method comprises the following steps: step 1, collecting data of TV terminal users through a data platform, and analyzing and classifying the data; step 2, pre-defining a TV user portrait tag; step 3, classifying data of type B, and constructing a first level tag of the TV user portraits of the data of type B; step 4, classifying data of type C, and constructing the first level tag of the TV user portraits of the data of type C; step 5, constructing second level tags of the TV user portraits of the data of type B and type C; step 6, merging and counting each type of first level tags and each type of second level tags of the TV user portraits; step 7, analyzing program type preference attribute data of the TV users, and constructing TV user portrait tags; and step 8, updating the pre-defined TV user portrait tags into the constructed TV user portrait tags. According to the method disclosed by the invention, the viewing behavior data of the TV users are analyzed to master the preference of the users so as to provide better personalized service for users.

Description

technical field [0001] The invention relates to a method for constructing a user portrait by using user data, in particular to a method for constructing a TV user portrait. Background technique [0002] With the development and progress of the times, almost every household now has a TV, and users watch various types of TV programs, and with the development of the Internet, various types of video programs impact TV users. For TV users, there are many TV programs of each type, and the video content displayed in the client is limited. It is time-consuming for users to select favorite programs one by one from a large number of videos. For TV manufacturers, in the face of differentiated TV users, if they can understand their preferences, recommend their favorite TV programs to users, and provide users with personalized services, they can not only retain users well, but also be able to It is of great significance to attract more users to pay attention to this TV product. [0003...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/45H04N21/25H04N21/258
CPCH04N21/251H04N21/25891H04N21/4532
Inventor 韩亚尹娟李足红
Owner SICHUAN CHANGHONG ELECTRIC CO LTD
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