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Method for constructing TV user portraits

A construction method and user technology, applied in the direction of image communication, electrical components, selective content distribution, etc., can solve the problem of indistinguishable video and achieve the effect of personalized service

Active Publication Date: 2017-09-01
SICHUAN CHANGHONG ELECTRIC CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

At present, speech recognition is mainly to understand the user's intention. For example, if the user says "I want to watch a movie", the current semantic understanding can recognize the user's intention according to the keywords "watch" and "movie". However, if the user says " I want to watch "The Legend of Zhen Huan". At present, the user's "watching" action can be recognized, but it is impossible to distinguish what kind of video "The Legend of Zhen Huan" is.

Method used

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  • Method for constructing TV user portraits

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Embodiment Construction

[0033] All features disclosed in this specification, or steps in all methods or processes disclosed, may be combined in any manner, except for mutually exclusive features and / or steps.

[0034] Any feature disclosed in this specification (including any appended claims, abstract and drawings), unless expressly stated otherwise, may be replaced by alternative features which are equivalent or serve a similar purpose. That is, unless expressly stated otherwise, each feature is one example only of a series of equivalent or similar features.

[0035] The specific implementation manners of the present invention will be described in detail below in conjunction with the drawings and embodiments.

[0036] In the following detailed description, numerous specific descriptions are set forth for purposes of explanation in order to provide a thorough understanding of the disclosed embodiments, however, it can be evident that one or more embodiments can be practiced without these specific des...

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Abstract

The invention discloses a method for constructing TV user portraits. The method comprises the following steps: step 1, collecting data of TV terminal users through a data platform, and analyzing and classifying the data; step 2, pre-defining a TV user portrait tag; step 3, classifying data of type B, and constructing a first level tag of the TV user portraits of the data of type B; step 4, classifying data of type C, and constructing the first level tag of the TV user portraits of the data of type C; step 5, constructing second level tags of the TV user portraits of the data of type B and type C; step 6, merging and counting each type of first level tags and each type of second level tags of the TV user portraits; step 7, analyzing program type preference attribute data of the TV users, and constructing TV user portrait tags; and step 8, updating the pre-defined TV user portrait tags into the constructed TV user portrait tags. According to the method disclosed by the invention, the viewing behavior data of the TV users are analyzed to master the preference of the users so as to provide better personalized service for users.

Description

technical field [0001] The invention relates to a method for constructing a user portrait by using user data, in particular to a method for constructing a television user portrait. Background technique [0002] With the development and progress of the times, almost every household will have a TV now, and users will watch various types of TV programs, and with the development of the Internet, various types of video programs impact TV users. For TV users, there are many TV programs of each type, but the video content displayed in the client is limited, and it is more time-consuming for the user to select favorite programs one by one from a large number of videos. For TV manufacturers, in the face of differentiated TV users, if they can understand the preferences of users, recommend their favorite TV programs for users, and provide users with personalized services, they will not only be able to retain users well, but also be able to It is of great significance to attract more ...

Claims

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Application Information

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IPC IPC(8): H04N21/45H04N21/25H04N21/258
CPCH04N21/251H04N21/25891H04N21/4532
Inventor 韩亚尹娟李足红
Owner SICHUAN CHANGHONG ELECTRIC CO LTD
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