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System and method for putting advertisement in three-dimensional environment

A three-dimensional advertising technology, applied in advertising, marketing, image data processing, etc., to achieve the effect of improving acceptance and conversion rate

Inactive Publication Date: 2017-04-26
上海翰约网络科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This method cannot carry out differentiated delivery and more precise targeting of 3D advertisements, so there is room for improvement in the conversion rate of advertisements

Method used

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  • System and method for putting advertisement in three-dimensional environment
  • System and method for putting advertisement in three-dimensional environment
  • System and method for putting advertisement in three-dimensional environment

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Embodiment Construction

[0044] The above-mentioned features and advantages of the present invention can be better understood after reading the detailed description of the embodiments of the present disclosure in conjunction with the following drawings. In the drawings, components are not necessarily drawn to scale, and components with similar related properties or characteristics may have the same or similar reference numerals.

[0045] A main specific implementation process of this patent is divided into three stages, namely the technical preparation stage, the advertisement preparation stage and the advertisement placement stage.

[0046] In the technical preparation stage, it is necessary to prepare the advertisement delivery module and SDK, and embed the special SDK into the 3D application.

[0047] In the advertising preparation stage, 3D advertising objects and interactions can be created through the 3D production module, or 2D advertising objects and interactions can be created through traditi...

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Abstract

The invention discloses a method for putting advertisements in a three-dimensional environment. The method can aim at three-dimensional advertising spaces and put two-dimensional or three-dimensional digital advertisements in a programmed and targeted manner, and can carry out three-dimensional demonstration and interaction. The method comprises specific steps of setting an advertisement putting targeted condition on an advertisement putting platform, setting a demonstration material to be a three-dimensional advertisement object, setting interaction content, and carrying out programmed putting on the three-dimensional advertising space in the three-dimensional environment, downloading and demonstrating the three-dimensional advertisement object when the advertisement putting platform receives an advertisement demonstration request, and demonstrating the interaction content after triggering an interaction condition. The invention further provides a system adopting the method. The system is composed of the advertisement putting platform, a material server and the three-dimensional advertising spaces, and can satisfy the putting requirements of performing two-dimensional and three-dimensional advertisement demonstration according to targeted requirements of the advertisements in the case of different audiences or different contexts in the three-dimensional advertising spaces.

Description

technical field [0001] The invention relates to a method for placing advertisements, in particular to a method for performing three-dimensional advertisements in a three-dimensional environment in a programmatic purchase advertisement system. Background technique [0002] In the traditional targeted delivery of advertising space, the mainstream delivery content is one-dimensional or two-dimensional content and data such as banners, interstitial screens, full-screen, videos, and native ads. More and more traffic uses programmatic automatic targeted delivery and purchase. With the continuous development of three-dimensional technologies such as 3D, VR, and AR, the demand for programmatic advertising in a three-dimensional environment is becoming more and more urgent, while the traditional one-dimensional or two-dimensional advertising targeting systems and methods cannot meet the demand, so A delivery system and strategy that is more scalable and compatible with traditional de...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06T19/20
CPCG06Q30/0276G06T19/20
Inventor 李立峰
Owner 上海翰约网络科技有限公司
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