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Internet advertisement putting method and apparatus thereof

An Internet advertisement and delivery method technology, applied in the field of Internet advertisement delivery methods and devices, can solve the problems of insufficient understanding and insufficient accuracy of advertisement delivery, and achieve the effect of improving accuracy

Inactive Publication Date: 2017-04-19
深圳赢时通网络有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The technical problem to be solved by the present invention is to provide a method and device for placing advertisements on the Internet, aiming to solve the problem of inaccurate advertisement placement due to insufficient understanding of user information

Method used

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  • Internet advertisement putting method and apparatus thereof
  • Internet advertisement putting method and apparatus thereof
  • Internet advertisement putting method and apparatus thereof

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Embodiment Construction

[0014] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0015] As the first embodiment of the present invention, such as figure 1 as shown, figure 1 It is a schematic diagram of the implementation flow of an Internet advertisement delivery method provided by the present invention, and the specific steps of the method are as follows:

[0016] S101. Obtain a user's terminal use record from a server or a base station;

[0017] The advertisement delivery system obtains the user's terminal usage records from the server or the base station. The server is an operator's server, a server for accessing a website or a server for accessing application software, ...

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Abstract

The invention provides an Internet advertisement putting method and an apparatus thereof. The method is characterized by acquiring a terminal usage record of a user from a server or a base station, wherein the terminal usage record of the user includes an identifier of a terminal; according to the terminal usage record of the user, extracting information of terminal usage of the user; according to the information of terminal usage of the user, constructing market segmentation of the user; and according to the identifier of the user terminal, putting a preset advertisement to the terminal used by the user according to the market segmentation of the user. Compared to the prior art, by using the method and the apparatus, there are the advantages that through the terminal usage record, the information of terminal usage of the user is extracted so that even if information written by the user is less or the information is not real, real information of the user can be still extracted from the terminal usage record; and a user demand is further known and the advertisement which accords with the demand is put so that advertisement putting precision is greatly increased.

Description

technical field [0001] The invention belongs to the field of the Internet, and in particular relates to a method and device for placing an Internet advertisement. Background technique [0002] Internet marketing, as a unique marketing model, is currently receiving widespread attention from the society. It is a marketing method based on the Internet and using the characteristics of the Internet to achieve corporate marketing goals. With the development of Internet technology, Internet marketing is becoming more and more popular. The survival and competition space of enterprises is gradually shifting from the traditional market to the Internet market, and the marketing method is also shifting from traditional marketing to Internet marketing. Small and medium-sized enterprises can give full play to their own advantages through Internet marketing. The advantages in terms of price, output and mechanism can establish a good image of the enterprise, improve customer service levels,...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0255G06Q30/0201G06Q30/0277
Inventor 杨云灏彭自强丁江伟何飞谭生波徐家雄龙苇陈贤杰
Owner 深圳赢时通网络有限公司
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