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Method for providing advertising service by means of advertising medium, and apparatus and system therefor

An advertising service and advertising technology, applied in the field of advertising services, can solve problems such as the slow growth of the headline advertising market, and achieve the effect of increasing popularity

Inactive Publication Date: 2017-02-22
SK PLANET CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0008] In addition, in application-based advertising services, users have shown a strong dislike for conventional inline banner advertisements. With the increasing trend of applications that do not carry fixed-form inline banner advertisements, the banner advertisement market is growing. grow slowly

Method used

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  • Method for providing advertising service by means of advertising medium, and apparatus and system therefor
  • Method for providing advertising service by means of advertising medium, and apparatus and system therefor

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Embodiment Construction

[0062] Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, in the following description and the attached drawings, detailed descriptions of well-known functions or configurations that would obscure the gist of the present invention are omitted. In addition, throughout the drawings, the same symbols are used as much as possible for the same components.

[0063] The terms and words used in this specification and claims described below should not be limited to the usual or dictionary meanings, and are based on the inventor's intention to describe his own invention in the best way. The principle of appropriately defining the concepts of the terms should be interpreted as meanings and concepts consistent with the technical idea of ​​the present invention. Therefore, the embodiment described in this specification and the structure shown in the drawings are only the most preferred embodiment of...

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Abstract

The invention discloses a method for providing advertising service by means of advertising medium, and an apparatus and a system therefore. The present invention relates to a method for providing an advertising service, provided by means of an advertising medium, capable of providing advertisements to users more efficiently, and to an apparatus and a system therefor, the present invention being capable thereby of increasing user satisfaction by: exposing, when advertisement content has been exhausted and advertisement inventory is idle, reminder content generated by a third-party application through the idle advertisement inventory to achieve a similar advertising effect; providing application service and advertising service without incurring user resistance by displaying advertisements with identical user interface / user experience (UI / UX) of an application of the medium; allowing an application developer to produce advertisements with customized UI / UX by means of a convenient method; and allowing an application developer to include an advertisement SDK provided by an advertisement network company in an application, so that an advertisement is requested from an advertisement server when the developed application is executed to thus provide unique advertising material produced conforming to various sizes thereof even if an advertising company is not exposing advertisements produced by means of an advertisement-authoring tool on the screen of a user of the application.

Description

technical field [0001] The present invention relates to an advertisement service, and in particular, relates to an advertisement service providing method, an apparatus and a system for executing the method, which can more effectively provide advertisement services to users through advertisement media. Background technique [0002] Advertisement is a series of activities aimed at informing potential consumers of information about products and services and how to purchase them, and is usually provided through media such as newspapers and television. [0003] In recent years, with the rapid development of technology, new advertising media such as applications and web pages have emerged: equipped with digital information displays that can control the advertising content exposed by Digital Information Display, and link with various portable terminals of users The new form of outdoor advertising, that is, digital signage (digital signage) and the advertising module (advertising SD...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0244G06Q30/0277
Inventor 高荣宽
Owner SK PLANET CO LTD
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