Media information push method and device
A media information and information push technology, applied in the Internet field, can solve the problems of user group disgust, advertising promotion effect discount, user volume decline, etc., to achieve the effect of improving accuracy and improving video experience
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no. 1 example
[0040]figure 1 It is a flow chart of the media information push method provided by the first embodiment of the present invention. The embodiment of the present invention is applied to the following scenarios: When the network video client opens a video or when a video is being viewed, it is playing network video, the network video server will send media information according to the acquired user feature information (such as advertisements. Push to the client, if the push media information is media information that is more interested, the user will click on the media information. If the user is more satisfied with the goods in the media information, the user can choose to purchase this product, so that Improve the accuracy of information push and the effectiveness of information promotion.
[0041]Based on the above application scenarios, please refer tofigure 1 The media information push method of this embodiment can include steps 11-14 below.
[0042]Step 11, receive the information push...
no. 2 example
[0078]Figure 4 It is a flow chart of the media information push method according to the second embodiment of the present invention. PleaseFigure 4 The primary difference from the second embodiment and the first embodiment is that it includes:
[0079]Step 41 gets the personal information contained in the user's login account and saves.
[0080]The above personal information is the user's feature information, and personal information can provide basic information such as user's age, gender, education, location, birthplace, hobby, etc. based on third-party software. The personal basic information included in the social account can be logged in to the network video website for a social account of QQ or WeChat. The server obtains the user's personal information at a timely log in to the client and scheduled the update. Further, you can set the personal information type acquisition of the server as needed, such as at least the age, gender and academic qualifications of the user.
[0081]Step 42: ...
no. 3 example
[0086]Figure 5 It is a flow chart of the media information push method provided by the third embodiment of the present invention. PleaseFigure 5 The main difference from the third embodiment and the first embodiment is that step 14 includes:
[0087]Step 51, if the user clicks on the pushed media information, the feature information of the user is saved as interactive data of the pushed media information.
[0088]When the media information is pushed to the client, the user can see the media information in the play interface of the video, and click on the media information as needed. At this time, if the user clicks on the pushed media information, the user will The feature information is saved as interactive data for the pushed media information.
[0089]Step 52: Analysis of all interactive data of the media information to generate historical interactive data of the media information.
[0090]The same media information can be pushed to different users, and therefore, a media information can hav...
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