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Advertisement personalized display method

A technology of advertising display and advertising, applied in the field of advertising, can solve problems such as inability to continuously solve aesthetic fatigue and individual needs of users, and achieve the effect of improving the input-output ratio

Inactive Publication Date: 2016-09-21
北京创意魔方广告有限公司
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AI Technical Summary

Problems solved by technology

[0003] Existing advertisers use regular manual replacement of materials to improve advertising effects, but it can neither solve the individual needs of users, nor can it continuously solve the problem of aesthetic fatigue, and cannot fundamentally solve the above problems
[0004] For example, the invention patent of Chinese patent CN 102473266 A, the invention provides a method of customizing and optimizing advertisements for target devices, which can receive multiple creative elements from the advertiser or any entity that generates advertisements as not bundled into a predefined advertisement set Dynamic creativity enables users to get an optimized user experience, however, this optimization method cannot solve the personalized needs of users

Method used

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Embodiment Construction

[0031] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary and are intended to explain the present invention and should not be construed as limiting the present invention.

[0032] The present invention provides a method for personalized advertisement display, refer to the attached Figure 1-2 , including the following steps:

[0033] Step S1, obtaining advertisement configuration information accessed by each user.

[0034] Among them, the server obtains the advertisement configuration information browsed or clicked by each user through the network request parameters or the data interface, and the advertisement configuration information includes all activity information, order information, creative ...

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Abstract

The invention proposes an advertisement personalized display method, and the method comprises the following steps: obtaining the configuration information of advertisement visited by each user; building a database and an advertisement filtering rule; building a candidate idea set; filtering the candidate idea set, and obtaining an optimal advertisement idea; and carrying out redirection jump of a network. The method provided by the invention builds a click rate pre-estimation model according to big data, analyzes the aesthetic preference, shopping preference and game style preference of a user, and displays a material content which is the easiest for advertisement transfer in a mode of idea filtering and network redirection jump during advertisement display at each time, so as to attract the user to click the advertisement and to complete the purchase and registration, thereby meeting the personalized demands of the user. The method directly improves the input-output ratio of an advertiser.

Description

technical field [0001] The invention relates to the technical field of advertisements, in particular to a method for displaying personalized advertisements. Background technique [0002] At present, the common method in the industry is that the advertiser makes a version of the creative material for advertisement delivery. Because different users have different preferences, and users will experience aesthetic fatigue after watching one version of the advertisement for a long time, the effect is often unsatisfactory. [0003] Existing advertisers use regular manual replacement of materials to improve advertising effects, but it can neither solve the individual needs of users, nor can it continuously solve the problem of aesthetic fatigue, and cannot fundamentally solve the above problems. [0004] For example, the invention patent of Chinese patent CN 102473266 A, the invention provides a method of customizing and optimizing advertisements for target devices, which can recei...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0256
Inventor 刘宇胡小涛刘炜刘永起
Owner 北京创意魔方广告有限公司
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