Video advertisement combination bidding method and system

A video advertising and advertising technology, applied in the field of Internet communication, can solve problems such as limiting benefits, and achieve the effects of improving benefits, enhancing competitiveness, and improving benefits

Inactive Publication Date: 2016-08-03
ALIBABA (CHINA) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] However, the existing advertising bidding system does not support bidding for brand advertisements and random advertisements, so as to avoid confusion when placing brand advertisements and bidding advertisements. Low-priority ads, which largely limits the benefits of the auction-based advertising model

Method used

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  • Video advertisement combination bidding method and system
  • Video advertisement combination bidding method and system
  • Video advertisement combination bidding method and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0051] Such as figure 1 As shown, it is a schematic flowchart of an embodiment of the method for video advertisement combination bidding described in this application. In this embodiment, the ad exchange platform collects all eligible ad placement information according to the ad broadcast request, combines the broadcast duration, the broadcast time and price of the collected ad to comprehensively obtain the form of the maximum benefit of ad placement, and then obtains the corresponding ad accordingly. to serve. The advertising combination bidding method in this embodiment includes the following steps:

[0052] Step 101, the advertising exchange platform receives the advertising information sent by the advertising supplier, and sends the advertising information to each advertising demand platform.

[0053] When the player at the user end is playing the program, when it reaches the advertisement playing position, it will transmit the advertisement information to be played to t...

Embodiment 2

[0064] Such as figure 2 As shown, it is a specific embodiment of the video advertisement combination bidding method described in the embodiment of this application. This embodiment is relative to figure 1 The flow in the illustrated embodiment specifically describes the process of processing and collecting information to obtain the best form of advertisement delivery in the method for video advertisement combination bidding. The method for video advertisement combination bidding in this embodiment includes the following steps:

[0065] Step 201, the advertising exchange platform receives the advertising information sent by the advertising supplier, and sends the advertising information to each advertising demand platform.

[0066] Step 202: Obtain advertisement delivery requests sent by each advertisement demand-side platform, wherein the advertisement delivery requests include the requested advertisement information.

[0067] Step 203: When judging from the advertisement ...

Embodiment 3

[0082] Such as image 3 As shown, it is the video advertisement combination bidding system described in this embodiment, which is used to implement the method described in the above embodiment, and its technical solution is essentially consistent with the above embodiment. figure 1 and figure 2 The corresponding descriptions in the illustrated embodiment are also applicable to this embodiment. In this embodiment, the system includes: a receiving module 301, a processing module 302, and a sending module 303, wherein,

[0083] The receiving module 301, coupled with the processing module 302, is used to receive the broadcast advertisement information sent by the advertisement supplier, and send the broadcast advertisement information to each advertisement demand-side platform;

[0084] The processing module 302 is coupled with the receiving module 301 and the sending module 303, and is used to obtain the advertisement delivery request sent by each advertisement demand-side pla...

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PUM

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Abstract

The application discloses a video advertisement combination bidding method. The method comprises: an advertisement exchange platform receives advertisement playing information sent by an advertisement supplier and sends the advertisement playing information to all advertisement demand side platforms; advertisement putting requests sent by all advertisement demand side platforms are obtained, wherein the advertisement putting requests include information of advertisements requested to be put; putting prices and playing time of all advertisements are obtained from the advertisement information and the advertisements requested to be put are sorted based on the putting prices and the playing time; according to the advertisement playing information, total time of advertisement playing is obtained, and an advertisement putting way with the highest benefits is obtained according to the playing time of the advertisements requested to be put and the sequence; and the advertisement putting way with the highest benefits is fed back to the advertisement supplier for putting. Therefore, the advertisement putting benefits are increased.

Description

technical field [0001] The present application relates to the technical field of Internet communication, in particular, to a method and system for combining video advertisement bidding. Background technique [0002] With the development of Internet technology, advertising technology has shifted more from traditional TV advertising to the field of online advertising. In the prior art, the advertising mode of Internet video sites is mainly the guaranteed quantity (contract) advertisement. In the guaranteed quantity advertisement mode, according to the contract with the advertiser, the advertising delivery platform (SSP) of the media side will uniformly carry out the quantity of guaranteed quantity advertisements. and quality control delivery. In the advertising delivery mode of the prior art, it is preferred to deliver brand advertisements, and the remaining traffic resources after the guaranteed quantity advertisements are delivered are used for bidding advertisements. [0...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0242G06Q30/0247G06Q30/0273
Inventor 朱凯泉杨田章岑周盛潘柏宇王冀
Owner ALIBABA (CHINA) CO LTD
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