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Method and apparatus for applying cross-data-source marketing crowds to marketing

A cross-data source, multi-data source technology, applied in the field of big data, can solve problems such as insufficient data and excessive marketing

Inactive Publication Date: 2016-07-06
北京百分点科技集团股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0010] Embodiments of the present invention provide a method and device for marketing people across data sources in marketing, to solve the defects of insufficient data and excessive marketing in existing marketing, and realize a marketing scenario driven by real data

Method used

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  • Method and apparatus for applying cross-data-source marketing crowds to marketing

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Embodiment Construction

[0031] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0032] The present invention relates to the application of cross-data sources in various links of the marketing ecosystem, in particular to the big data processing technology of data collection, mining, and analysis, as well as the combination algorithm for various data, the output mechanism of offline and real-time data, Pull-through technology o...

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Abstract

Embodiments of the invention provide a method and an apparatus for applying cross-data-source marketing crowds to marketing. The method comprises the steps of obtaining user data of multiple data sources in real time and obtaining user portraits according to the user data; performing marketing activities according to the user portraits; and obtaining feedback results of the marketing activities and optimizing the marketing activities according to the feedback results. Therefore, an objective data basis is provided for each marketing link, and high-quality data and marketing experience are accumulated.

Description

technical field [0001] The embodiments of the present invention relate to the field of big data, and in particular to a method and device for applying marketing groups across data sources in marketing. Background technique [0002] The application of data plays a decisive role in the formulation and verification of brand promotion strategies in marketing, the control of the process of accurate advertising delivery, and the analysis and reuse of data after delivery. [0003] The core of the application of data in marketing is the application of the advertiser's own data, the arrival data after the advertisement is placed, the monitoring and anti-crawling data of the distribution channel, and the application of third-party network-wide data. [0004] For the application of data, the current products in the domestic market include Alibaba Group’s Dharma Disk, Jingzan Technology’s Tianji, and Tencent Group’s Guangdiantong. [0005] Alibaba Group’s Dharma Disk provides offline a...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0255G06Q30/0271G06Q30/0277
Inventor 苏萌杜晓梦刘译璟苏海波刘晓丽赵烜骆永健吴昊党拓孙浩博谢靖鹏邢振东常全有张建枝
Owner 北京百分点科技集团股份有限公司
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