Data processing method and data processing server

Abstract

The invention discloses a data processing method which comprises the steps of transmitting a transfer notification to a terminal after a server receives a transfer instruction of an article exchange package; after confirmation information of a first terminal based on transfer notification feedback, establishing a transfer item which corresponds with transfer of the article exchange package, and displaying article exchange information on a preset interface according to the transfer item; receiving an article exchange package acquiring request which is transmitted by a second terminal, transmitting preset interface acquiring data to the second terminal based on the article exchange package acquiring request which is transmitted by the second terminal, receiving a user instruction on the interface and inputting payment information for acquiring the article exchange package after the second terminal displays an article exchange package acquiring interface based on the received interface acquiring data. The invention further discloses a data processing server. The data processing method and the data processing server have functions of realizing transfer of the article exchange package, realizing benefit of an article exchange package transmitting party and improving utilization value of the article exchange package.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a data processing method and a server. Background technique [0002] As the homogenization of third-party payment products becomes more and more serious, various payment manufacturers will launch many payment marketing tools around their own users to increase user stickiness. Typical functions include red envelopes, vouchers and points. The exchange package takes red envelopes as an example. Most manufacturers just distribute red envelopes to users in the conventional mode, and then users get two results in red envelopes. The first is to consume the red envelopes driven by profit, and the second is to not The strong demand for consumption, even if there are red envelopes, may not be used, which eventually leads to the expiration of the red envelopes issued by manufacturers, and no real marketing costs are generated. For the second case, the marketing expense did not play i...

AI Technical Summary

Problems solved by technology

The exchange package takes red envelopes as an example. Most manufacturers just distribute red envelopes to users in the conventional mode, and then users get two results in red envelopes. The first is to consume the red envelopes driven by profit, and the second is to not Due to the strong demand of consumption, even if there are red envelopes, they may not necessarily use them. Eventually, the red envelopes issued by manufacturers will expire, and no real marketing costs will be generated.

For the second case, the marketing expense did not play its due role, nor did it bring any actual benefits to the manufacturer's entire payment product, which reduced the use value of the red envelope

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