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Target user determination method and device and network server

A target user and user technology, applied in the direction of instruments, special data processing applications, electrical digital data processing, etc., can solve the problems of not being used, not being widely used, etc.

Active Publication Date: 2016-02-17
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] For large-scale search companies, the target users of the products are generally determined by matching the search keywords (or user web browsing records) input by users with the product keywords. However, not all search companies can obtain the search keywords entered by users. That is to say, the method of matching the search keywords (or user web browsing records) entered by the user with the keywords of the product to determine the target user of the product is limited to individual companies and cannot be widely used in the field of target user determination technology.
[0006] In addition, a collaborative filtering technology is proposed, that is, according to the user's historical purchase behavior, determine the user group that has similar purchase behavior to the user, and recommend products for the user in combination with the purchase behavior of the user group. This method requires the user's historical purchase behavior Behavior analysis and matching with other users' purchase behavior, but once no users buy a certain product (for example: new product), then this method will not be used

Method used

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  • Target user determination method and device and network server
  • Target user determination method and device and network server
  • Target user determination method and device and network server

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0089] like figure 1 As shown in FIG. 1 , it is a schematic flowchart of a method for determining a target user provided in Embodiment 1 of the present invention. The method can be described as follows.

[0090] Step 101: For any target business, obtain user behavior data generated by multiple behavior objects belonging to the same business type as the target business.

[0091] Wherein, each user behavior data includes a user identifier and a behavior object identifier.

[0092] In step 101, for any target business, before the target user of the target business needs to be determined, it is necessary to obtain user behavior data (or historical data) generated by multiple behavior objects belonging to the same business type as the target business, based on the generated User behavior data to determine target users for the target business.

[0093] Among them, the user behavior data refers to the data that the user generates a certain behavior for a certain object on the Inte...

Embodiment 2

[0183] like image 3 As shown in FIG. 2 , it is a schematic flow chart of a method for determining a target user provided in Embodiment 2 of the present invention. Embodiment 2 of the present invention is described by taking the determination of target users in the application market as an example. The method provided in this embodiment can be applied in the field of online business data, such as e-commerce websites, bank credit card business, product recommendation and other fields.

[0184] It should be noted that the application market field usually records user behavior data such as user browsing address and downloading application behavior. For example: student users download learning application software, tourist users download application software related to travel (for example: including tourist attraction information, flight information, hotel information) and other user behavior data.

[0185] Step 301: For an application software suitable for students, obtain user ...

Embodiment 3

[0215] Embodiment 3 of the present invention takes telecom operator data as an example to further describe the solution of the embodiment of the present invention in detail.

[0216] It should be noted that telecom operators also have the need to determine target users, such as mobile phone promotion and tariff package recommendations for a certain user. User behavior data that can be collected by telecom operators, including: user call records, SMS records, package types, and package fees. At the same time, the operator also infers the user's current location (base station positioning) based on the air interface data log of the base station when the user makes a phone call or performs data access (such as when surfing the Internet). That is to say, for the service data of the telecommunication operator, we can also use the technical solution proposed by the present invention to determine the target user of the telecommunication service.

[0217] Firstly, the corresponding re...

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Abstract

The invention discloses a target user determination method and device and a network server. The method comprises: for any target business, establishing correspondences between user marks of different users and behavior object marks of different behavior objects of the same type by obtaining historical data of the multiple behavior objects belonging to the same business type with the target business; based on the established correspondences, constructing a data model containing the user marks and the behavior object marks; by utilizing a numerical value update rule, calculating a probability value of the user corresponding to each user mark and becoming a target user of the target business; and by utilizing the probability value, selecting the target user of the target business. According to the target user determination method and device, a target user group can be openly determined, and the precision and efficiency of determining the target user are effectively improved; and the target user determination method and device have wide application ranges in practical applications.

Description

technical field [0001] The invention relates to the technical field of Internet information processing, in particular to a method, device and network server for determining a target user. Background technique [0002] With the development of Internet technology, the Internet is playing an increasingly important role in people's lives. People perform searches through search engines to obtain the information they need from the Internet, while network operators evaluate the interests or needs of users through the search keywords entered by users, and actively recommend products related to the search keywords for users. [0003] For example: a smartphone specially designed for students, the network operator can determine the users who need the smartphone by matching the user's search keywords with the product's search keywords, and recommend the smartphone specially designed for students To users, so that users can quickly find the products they need, and realize the effective ...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/90
Inventor 戴文渊何秀强曹国祥
Owner HUAWEI TECH CO LTD
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