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Real-time online advertisement self-operation system

An advertising and self-operated technology, applied in the field of mobile Internet, can solve the problems of high cost, inconvenient text input, low advertising efficiency, etc., and achieve the effect of solving the problem of insufficient display information, inconvenient input operation, and inaccurate delivery.

Active Publication Date: 2015-11-11
济南先讯威和信息技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] First of all, advertisements based on TV screens, billboard displays, and newspapers are placed blindly, and the target customers cannot be accurately locked
You don’t know when you can be seen by people in need, the inability to interact with the audience leads to low conversion rates, serious waste of advertising funds, and the traffic and money consumed by promotion cannot be directly realized
[0004] Secondly, traditional billboards do not have built-in network equipment. For those customers who like to shop and consult on the Internet, the effect of traditional advertising is even worse, and it is impossible to put product information on consumers' mobile smart terminals to achieve online communication. Transactions and expansion of advertising channels;
[0005] It is difficult for most shops to pay for the advertising space and exposure rate in the prime areas of passenger flow, such as city squares, shopping centers, business districts, etc., so they can only solve the problem of communication by distributing leaflets and posting small advertisements, which seriously affects the urban environmental sanitation
[0006] However, for the service industry, traditional online marketing products (depending on PC clients), on the one hand, because of their high investment and single audience (netizens), have not changed the way of unilaterally delivering product / service information, and still exist. Potential customer mining is difficult, product / service information cannot be positioned and placed, and there is a problem of low advertising efficiency; on the other hand, because network marketing is mostly operated in the form of a website, such as a group buying network, an e-commerce platform, a search engine, and a webpage embedded with an advertising plug-in, There are still problems of advertising space and advertising time bidding, and the release time and location of product information are not free; on the other hand, in terms of the service capabilities of service shops, the number of customers that can serve at the same time is limited, so the customer base is generally concentrated near the shops , high-cost online publicity, the expansion of momentum is of little significance; therefore, online marketing is not favored by these shops
[0007] At the same time, in the process of migrating consumption habits to the mobile Internet, due to the inconvenient text input of smart devices (mobile phones, PAD...) and the small screen, the search experience is poor

Method used

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Embodiment Construction

[0029] In order to make the above and other objects, features and advantages of the present invention more comprehensible, preferred embodiments are listed below and described in detail in conjunction with the accompanying drawings.

[0030] figure 1 It is a structural diagram of a specific embodiment of the real-time online advertising self-operating system of the present invention. The real-time online advertising self-operated system includes a business information cloud interactive device 101 , an intelligent terminal device 102 for self-operated advertising merchants, an intelligent terminal device 103 for consumers, and an intelligent terminal device 104 for self-operated merchants.

[0031] The smart terminal device 104 of the self-operated merchant is connected to the smart terminal device 102 of the self-operated merchant through the wireless network, and the smart terminal device 104 of the self-operated merchant drives the smart terminal device 102 of the self-opera...

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Abstract

The invention provides a real-time online advertisement self-operation system. A self-operation business intelligent terminal device drives an advertisement self-operation business intelligent terminal device to send an advertisement template download request to a business information cloud interaction device, so as to perform advertisement edition, and then an edited advertisement is stored in the advertisement self-operation business intelligent terminal device. The self-operation business intelligent terminal device drives the advertisement self-operation business intelligent terminal device to send a request for searching nearby consumers to the business information cloud interaction device in a somatosensory interaction mode, so as to obtain feedback communication connection. The self-operation business intelligent terminal device drives the advertisement self-operation business intelligent terminal device to push the edited advertisement to a consumer intelligent terminal device in a somatosensory interaction mode, so as to perform active push of advertisement information. The real-time online advertisement self-operation system utilizes the mobile Internet technology, is simple to operate and combines online marketing and offline marketing, so that an object of combining an online big market and a regional market is achieved.

Description

technical field [0001] The invention relates to the technical field of mobile internet, in particular to a new advertising self-operating system which realizes self-operating advertising by means of real-time online signal propagation. Background technique [0002] With the rapid development of information technology, commodity information is extremely transparent, and market competition has become increasingly fierce. Products have achieved cross-regional operation. Form brings about new changes. The market is boundless, competition is everywhere, and business is everywhere. In this large market with a very high delivery rate of information and almost transparent, to make our products known to more customers without being restricted by region and time, and then to accept the products, we must also provide specific high-quality products with the advantage of location. Service is the common requirement of most enterprises; therefore, how to give full play to regional advant...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30H04L29/08
Inventor 高峰鲍明通
Owner 济南先讯威和信息技术有限公司
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