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Cross option push method and cross option push system

A technology of options and items, applied in the fields of information analysis and data mining, can solve problems such as inability to produce, and achieve good target effects and precise interest preferences

Inactive Publication Date: 2015-04-29
CENTURY HEGUANG TECH DEV BEIJING
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] For the above option push method in the prior art, its main defect is that it can only generate a recommendation of related push options based on a certain selection or purchase behavior of the user, but it cannot accumulate for the user's historical and multiple selection or purchase behavior Then generate related options to realize cross-push

Method used

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Embodiment Construction

[0036] In order to enable those skilled in the art to better understand the technical solution of the present invention, and to make the above-mentioned purpose, features and advantages of the present invention more obvious and understandable, the present invention will be further described in detail below in conjunction with the embodiments and accompanying drawings .

[0037] The present invention aims to provide a method and system in the network service process, through which the user selects behavior records multiple times and historically, and generates corresponding push options based on the dynamic attributes of the user. In the following embodiments, the implementation of the present invention in actual network applications will be described in detail by taking the user's adding to favorites and purchasing behaviors of service options provided by the network as an example. However, it should be noted that the present invention is a general technical means, which can b...

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Abstract

The invention provides a cross option push method and a cross option push system. The method includes the steps of acquiring selected items of selection operations after a user completes the selection operations on a first network page; recording the selected items of all the completed selection operations to a selected item list; generating and maintaining dynamic attribute values for the user; generating push options according to the selected items in the selected item list and the dynamic attribute values of the user; displaying the push options on a second network page. The cross option push system is used for executing the method and comprises a foreground interface, a user platform module and a push option searching module. The cross option push method and the cross option push system have the advantages that the push options are generated correspondingly on the basis of records selected for multiple times historically during network service and user dynamic attributes generated based on the user historic records, so that the push options can reflect interest, preference, actual needs and behavior patterns of the user more accurately to achieve more targeted push.

Description

technical field [0001] The present invention relates to the fields of information analysis and data mining, and more specifically, to a cross push method and system. Background technique [0002] In the network environment, massive data information has far exceeded the limit of the user's personal analysis and selection capabilities. The push technology can extract and provide users with targeted recommendation options from massive amounts of information by analyzing the internal correlation between data, thereby providing users with a reasonable number of optional items and helping users with convenient and efficient way to obtain valuable information. [0003] In B2C-related network services, option push has played a significant positive role in improving user experience. As a basic form of option push in B2C services, after a user makes a choice such as purchasing a certain product, he can generate several push options for other products on the purchase completion page ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02
CPCG06F16/9535G06Q30/0201
Inventor 王冬杰朱勇勇卢青峰谷雨
Owner CENTURY HEGUANG TECH DEV BEIJING
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