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Information push method and device

A technology of information push and event information, which is applied in the field of computer networks, can solve the problems of user information harassment and low accuracy of information push, and achieve the effect of avoiding information harassment and improving accuracy

Inactive Publication Date: 2014-08-06
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The purpose of this application is to provide an information push method and device to solve the problem of low information push accuracy and information harassment to users in the prior art

Method used

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  • Information push method and device
  • Information push method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0030] like figure 1 As shown, it is a schematic diagram of the information push method in Embodiment 1 of the present application, and the method includes the following steps:

[0031] Step 101: Obtain the network behavior event information of the user represented by the associated user ID within a set period of time.

[0032] The user with an associated relationship refers to a certain user attribute or users with the same user attributes, or a certain user attribute or multiple user attributes complementary users, for example: assume that user A and user B have the same user attribute , then user A and user B can be called users with an associated relationship.

[0033] The set time period may be determined according to actual needs.

[0034] Step 102: According to the network behavior event information, determine an association value between IDs having an association relationship.

[0035] The association value may be a similarity value between two users, or a similarit...

Embodiment 2

[0043]In the second embodiment of this application, the user is a seller user, and the associated ID can be a seller user ID with the same or similar main business category, or a seller user ID with a complementary main business category. Behavior event information is seller network behavior event information. In the following, when the associated IDs are the seller user IDs with the same or similar main business categories, the network behavior event information is the seller’s network behavior event information, and the related IDs are the seller users whose main business categories are complementary ID, when the network behavior event information is the seller’s network behavior event information, the method of information push is described.

[0044] like figure 2 As shown, it is a schematic diagram of the information push method in Embodiment 2 of the present application, in figure 2 In the method shown, the IDs with the associated relationship are the user IDs of sell...

Embodiment 3

[0122] In the third embodiment of the present application, the user is a buyer user, and the associated ID can be a seller user ID with the same or similar main shopping category, or a buyer user ID with a complementary main shopping category, so The above-mentioned network behavior event information is buyer network behavior event information.

[0123] In the following, when the associated IDs are the same or similar to the buyer’s user ID of the main buyer category, when the network behavior event information is the buyer’s network behavior event information, and the associated IDs are complementary to the main buyer category The buyer user ID, and the method for pushing information when the network behavior event information is buyer network behavior event information will be described.

[0124] like Figure 4 As shown, it is a schematic diagram of the information push method in Embodiment 3 of the present application, in Figure 4 In the method shown, the IDs that have a...

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PUM

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Abstract

The invention discloses an information push method and device. The information push method mainly includes the steps of obtaining network behavior event information, indicated by user ID with the incidence relation, of users in a set time quantum, determining associated values of the ID with the incidence relation according to the network behavior event information, grouping the users indicated by the ID with the incidence relation according to the determined associated values to obtain user groups, and pushing information of at least one user in the user groups to part or all of the users in the user group. By means of the scheme, the similarity of the seller users is determined according to the network behavior event information capable of reflecting information requirement characteristics of the users, and mutual push is carried out on information of the users with the high similarity, so that when information push is carried out, the information push accuracy is improved, and meanwhile information harassments to the users are reduced to a great extent.

Description

technical field [0001] The present application relates to the technical field of computer networks, and in particular to an information push method and device. Background technique [0002] With the development of computer network technology and social economy, social networking services (Social Networking Services, SNS) websites and e-commerce websites combine to form social commerce websites (Social commerce). Netizens can use the functions of SNS website and e-commerce website at the same time when they log on to the social electronic website to obtain interpersonal resource information, share information resources, and obtain relevant commodity information. [0003] In the above-mentioned social electronic website, when information is pushed for the user, the information push method in the SNS website is followed, that is, the user's geographical information, education experience information, and friend relationship obtained during the user registration are used to push ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 徐飞褚伟张浩莫漓
Owner ALIBABA GRP HLDG LTD
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