TV ratings survey method

A ratings survey and TV technology, applied to electrical components, image communication, selective content distribution, etc., can solve problems such as insufficient number of sample users, doubts about the accuracy of results, and obstacles to user installation, and achieve high survey accuracy and objectivity Good performance and strong real-time effects

Inactive Publication Date: 2014-02-05
张洪洋
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Problems solved by technology

It can be seen that this method is more complicated, the hardware cost is high, and user installation will be hindered, so the number of sample users is not large enough
All of the above methods have limitations in various aspects without exception, and cannot cater well to the opportunity brought by digital TV. The data recovered by traditional technology is not massive data, which will naturally make people doubt the accuracy of the results.

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  • TV ratings survey method

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Embodiment Construction

[0014] In order to make the technical means, creative features, goals and effects achieved by the present invention easy to understand, the present invention will be further described below in conjunction with specific illustrations.

[0015] like figure 1 Shown, a kind of TV viewing rate investigation method is characterized in that: comprises the steps:

[0016] 1) Data collection: use the data collection module on the set-top box to be responsible for the data collection of user viewing behavior, mainly collecting the channel and time information that the user watches;

[0017] 2) Data display: connect the data signal collected in step 1) to the channel code display module of the set-top box through the CPU of the set-top box through the control data line to display the channel code of the currently playing TV program;

[0018] 3) Data transmission: Send the data collected and displayed in step 1) and step 2) to the central server; transmission includes the following metho...

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Abstract

The invention provides a TV ratings survey method, belonging to the technical field of a digital television. The method comprises a data collection step of the data collection of user watching behaviors by using a data collection module on a set-top box, a data display step of connecting data signals collected in the above step to a set-top box channel code display module through a control data line by using a set-top box CPU so as to display the channel code of currently played TV program, a data transmission step of sending the collected and displayed data in the above two steps to a center server through the Internet, a telephone network, a GSM network or a GPRS network, a data storage and analysis step of carrying out real-time storage on the received data and automatic analysis statistical on the data by the center server, and a data result display step of displaying the data which is calculated and analyzed by the center server in the form of ratings by a client to timely and conveniently obtain the surveyed ratings. The method has the advantages of strong real-time performance, high survey accuracy, good objectivity, fast speed, and low cost.

Description

technical field [0001] The invention relates to the technical field of digital television, in particular to a method for investigating television ratings. Background technique [0002] Television is an information dissemination medium that extends linearly with time. The quality of TV program content directly determines the degree of attraction to the audience, and the ratings are an important indicator for evaluating the number of audiences. As the marketization / industrialization of the TV industry becomes increasingly clear, TV broadcasting competition will inevitably require new market rules, and ratings will play an increasingly prominent role as a signal and lever in the TV market. Ratings surveys are used to select media and estimate advertising effects important means. [0003] At present, there are mainly three kinds of rating adjustment techniques that are popular at home and abroad: telephone method, diary method and measurement method. The telephone method refer...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/258H04N21/462
Inventor 张洪洋
Owner 张洪洋
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