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Management method of media placement and system thereof

A management method and media technology, applied in marketing and other directions, can solve the problems of low efficiency of media delivery tools, achieve the effect of saving personnel costs and improving work efficiency

Inactive Publication Date: 2013-06-05
TOMORROW INTERACTIVE BEIJING ADVERTISING MEDIA CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The main purpose of the present invention is to provide a media delivery management method and its system to solve the problem of low efficiency of existing media delivery tools in the prior art, wherein:

Method used

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  • Management method of media placement and system thereof
  • Management method of media placement and system thereof
  • Management method of media placement and system thereof

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Embodiment Construction

[0025] In order to make the purpose, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0026] According to an embodiment of the present invention, a media delivery management method is provided.

[0027] figure 1 is a flowchart of a media delivery management method according to an embodiment of the present invention, such as figure 1 As shown, the method includes:

[0028] Step S102, acquiring platform data of multiple media.

[0029] Wherein, the platform data of multiple media is obtained through an application programming interface (Application Programming Interface, API for short).

[0030] Step S104, analyzing the conversion parameters according to the platform data, and adjusting the advertisement placement strategy according to the conversion parameters.

[0031] Conversion (Convert) refers to the completion of a...

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Abstract

The invention discloses a management method of media placement and a system of the media placement. The management method of the media placement comprises a step of gaining a plurality of platform data of the media; a step of analyzing a transferring parameter according to the platform data; a step of conducting adjustment towards advertisement-placing strategies according to the transferring parameter. A cross-media overall-situation compiling and placing of network marketing can be achieved and optimized steps of each media platform advertisement can be integrated in a whole. The system has the advantages of being high in working efficiency and saving personnel cost.

Description

technical field [0001] The invention relates to a method and system for managing media delivery. Background technique [0002] At present, there are a variety of network marketing media, such as: SEM (Search Engine Marketing, Search Engine Marketing), SEO (Search Engine Optimization, Search Engine Optimization), EDM (Email Direct Marketing, email marketing), personalized recommendation engines, etc.; Moreover, there are many network marketing tools, such as: Baidu promotion assistant, sogou promotion assistant, adwords editor and so on. [0003] When it is necessary to realize the editing and delivery functions of matching media, often an advertising company mainly opens several or even a dozen delivery tools at the same time to complete the project implementation work, which is very inefficient. In addition, through the monitoring programs of various media, a huge amount of data is read on different interfaces, and manual matching is performed. The implementation process i...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 安雯姝郑晓娜
Owner TOMORROW INTERACTIVE BEIJING ADVERTISING MEDIA CO LTD
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