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Information pushing method and server as well as system

An information push and server technology, applied in the information field, can solve the problems of not taking into account the user differences of mobile terminals, wasting information push system and mobile terminal system resources and network resources, and user harassment.

Active Publication Date: 2012-11-28
BEIJING BAIDU NETCOM SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, the above-mentioned approach does not take into account the differences of users who use mobile terminals, so that the information pushed may not only cause harassment to users, but also waste system resources and network resources of the information push system and mobile terminals

Method used

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  • Information pushing method and server as well as system
  • Information pushing method and server as well as system
  • Information pushing method and server as well as system

Examples

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Embodiment Construction

[0103] The present invention will be described in detail below in conjunction with various embodiments shown in the drawings. However, these embodiments do not limit the present invention, and any structural, method, or functional changes made by those skilled in the art according to these embodiments are included in the protection scope of the present invention.

[0104] like figure 1 As shown, in one embodiment of the present invention, the information push method includes:

[0105] S1. Receive user information and location information sent by the mobile terminal; preferably, the mobile terminal can access the network, which may include mobile phones, notebooks, tablet computers, etc., and the network may be a mobile network (GPRS, EDGE, 3G, etc.) and / or wireless network (WIFI, etc.), etc., in this step, the mobile terminal can scan the positioning information related to the user's current location in a set way (regular interval time or real-time, etc.), and the positioning...

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PUM

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Abstract

The invention provides an information pushing method which is characterized in by comprising the following steps of: S1, receiving user information and positioning information sent by a mobile terminal; S2, determining the history searching keywords of a user according to the user information and the positioning information and determining the geographic location of a mobile terminal according to the locating information; S3, searching information matched with the history searching keywords of the user and the geographic location in a preset information pushing base; and S4, sending the information which is matched with the history searching keywords and the geographic location to the mobile terminal. Compared with the prior art, the information pushing method has the beneficial effects that by analyzing the interest points of the user, the pointed information is pushed to different users, the user experience is good, and the system resources and the network resources of the information pushing server and the mobile terminal are saved.

Description

technical field [0001] The present invention relates to the field of information technology, in particular to an information push method, server and system. Background technique [0002] With the popularization of mobile terminals, information transfer to mobile terminals is gradually widely used. [0003] Currently, the way to send information to the mobile terminal is mainly: the information push system cooperates with the operator of the mobile terminal, and when the mobile terminal operator detects that the mobile terminal enters a certain area through the base station installed in each area, it will feed back to the mobile terminal. The above information push system, the information push system can push the information related to the area to the mobile terminal. For example, when a mobile terminal enters a certain city or province, the operator of the mobile terminal will push relevant information (weather, tourist attractions, specialty, etc.) of the city or province ...

Claims

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Application Information

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IPC IPC(8): H04W4/02H04W4/06H04W4/029
CPCH04W4/02H04W4/029
Inventor 张传明
Owner BEIJING BAIDU NETCOM SCI & TECH CO LTD
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