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Navigation type B2C (business to customer) network shopping platform for gathering electronic business official websites with self establishment of brands

A technology of online shopping and official website, which is applied in the field of navigation B2C online shopping platform, which can solve the problems that it is difficult to track orders, not one, and difficult to meet the personalized design and personalized promotion of brand e-commerce platforms.

Inactive Publication Date: 2012-02-22
MENGZI JULUN NETWORK
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] With the rapid development of e-commerce, many brands have established their own e-commerce official websites (hereinafter referred to as official websites), but it is difficult for consumers to remember the domain name of each brand's official website, and it is impossible to go to each brand for online shopping. The official websites are registered separately. Even if you register occasionally, it is difficult to go to each official website to track orders and handle after-sales service. As a result, the promotion of each brand's official website has encountered great difficulties.
[0003] Although traditional platforms such as Taobao and JD.com have solved the problem of consumer experience very well, it is difficult for brand owners to satisfy their expectations because they only open a flagship store on such traditional platforms instead of an independent official website. The demand for personalized design, personalized promotion, and background ERP integration of its own e-commerce platform also affects the further services to consumers to a certain extent.

Method used

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  • Navigation type B2C (business to customer) network shopping platform for gathering electronic business official websites with self establishment of brands
  • Navigation type B2C (business to customer) network shopping platform for gathering electronic business official websites with self establishment of brands
  • Navigation type B2C (business to customer) network shopping platform for gathering electronic business official websites with self establishment of brands

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Experimental program
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Embodiment Construction

[0023] In order to realize the content of the above invention, it is necessary to establish a background system including a consumption-oriented website front desk and a brand-oriented official website interface (such as figure 2 As shown), each function of the system will be further described in detail below, so that those skilled in the art can realize this platform without creative work.

[0024] 1. Background brand information record

[0025] Background brand information records are the foundation of the entire platform. Other functions are based on this record table. Only brands whose status is valid in this record table can publish advertisements and synchronize product information. Due to its importance, sufficient auditing mechanisms are required to ensure this Integrity and security of records.

[0026] The main record items of background brand information records are: brand ID, brand name, brand search keywords, brand LOGO picture, brand official website URL, inter...

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Abstract

The invention belongs to the technical field of network shopping and relates to a navigation type B2C (business to customer) network shopping platform. All electronic business official websites, which can provide commodities or services directly, have independent domain names and can operate independently with self establishment of brands, are linked so as to provide the commodities or the services with the characteristics of direct selling, low cost, self-operating quality products and after-sale service of the original factory and simultaneously meet the maximized control of brand marketers for the own brand official websites, i.e. the requirements such as personalized design and personalized sale promotion of the official websites, and close connection of the official websites and background ERP (Enterprise Resource Planning) of the brand marketers and the like are met through the network shopping platform. The navigation type B2C network shopping platform is characterized in that the commodity information, user registration information and order information and the like of all the official websites are synchronized by a unified interface, so that the trouble that customers need to record the domain name of each brand official website and register respectively on all the brand official websites is avoided, and on the same platform, the orders of all the brand official websites can be tracked and the after-sale service can be managed.

Description

technical field [0001] The invention belongs to the technical field of e-commerce online shopping, and in particular relates to a navigational B2C online shopping platform that aggregates brands and builds e-commerce official websites. Background technique [0002] With the rapid development of e-commerce, many brands have established their own e-commerce official websites (hereinafter referred to as official websites), but it is difficult for consumers to remember the domain name of each brand's official website, and it is impossible to go to each brand for online shopping. The official websites are registered separately. Even if you register occasionally, it is difficult to go to each official website to track orders and handle after-sales service. As a result, the promotion of each brand's official website encounters great difficulties. [0003] Although traditional platforms such as Taobao and JD.com have solved the problem of consumer experience very well, it is difficu...

Claims

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Application Information

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IPC IPC(8): G06Q30/00
Inventor 不公告发明人
Owner MENGZI JULUN NETWORK
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