Method and system for realizing interactive advertisement based on digital television multimedia platform

Abstract

The traditional television video advertisement can only be unidirectionally broadcasted within limited seconds and has the common condition of dense and repeated long and tedious harangue again and again, audiences are weary of the kind of television advertisements, and the advertisement benefit thereof also faces with strict questions and criticisms. In the television video advertisement, because a product can not be completely propagated in detail within a short time, and a layer of semitransparent prompt information, caption board information and game caption information can cover the lower part of the television video advertisement. If wanting to understand the detailed information of a product, the audiences can enter a multimedia platform of a cable digital television to carry out advertisement product interaction. Delicate picture and text hyper text markup language web information of the multimedia platform of the cable digital television can deeply display the product of the advertisement to better achieve the advertisement effect. The audiences can have the novelty by entering the interactive advertisement through selection on the multimedia platform of the cable digital television by using a remote controller and can have unexpected new discovery or experience in the process of participating in the interaction.

Description

technical field [0001] The invention relates to the field of digital television, specifically, a method for realizing interactive advertisement in a cable digital television through a cable digital television multimedia (data broadcasting) platform. Background technique [0002] Cable digital TV is a new viewing method developed on the basis of the currently commonly used analog TV. The receiving of digital TV programs and data information by the analog TV is realized by adding the cable digital TV set-top box to the analog TV. [0003] At present, cable digital TV provides services in two ways. The first is a video program; the second is a digital TV multimedia technology information platform. The first is traditional TV watching, watching video programs in chronological order of the TV station. The second is to use the cable digital TV multimedia platform to provide rich information content, which is mainly realized through specific HTML web pages. Start the digital TV...

AI Technical Summary

Problems solved by technology

[0007] Traditional video interactive advertisements provide a direct and immediate response to viewers calling to participate in the program. However, this response can only rely on the audience's voice, so it has its limitations and requires a lot of TV station manpower

In addition, this response method is exclusive, that is, multiple people cannot be allowed to respond online at the same time, otherwise it will cause mutual interference

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