Video/audio terminal device and its advertisement playing method

Abstract

The invention discloses audio-visual equipment and the advertisement broadcast method thereof. The audio-visual equipment comprises an analysis module, a broadcast module and a storage media. The analysis module is used for carrying out the following steps: firstly, an operating requirement is accepted; secondly, whether the operating requirement belongs to the specific operation or not is judged; thirdly, when the operating requirement belongs to the specific operation, advertisement content is output; fourthly, whether the output of the advertisement content meets a broadcast condition or not is judged; fifthly, when the broadcast condition is met, the operating requirement is carried out.

Description

technical field [0001] The invention relates to an audio-visual terminal device and an information playing method thereof, in particular to an audio-video terminal device and an advertisement playing method thereof. Background technique [0002] When using audio-visual terminal equipment (such as TV sets, set-top boxes, mobile TVs, TV mobile phones or personal computers) to receive and play audio-visual programs in a wireless or wired manner, there are often interspersed advertising clips. The traditional method of advertising is based on In the middle of two audio-visual programs, a section of advertisement content is played. However, this method cannot ensure the number or time of advertisement watched by terminal device users (viewers). For example, when the advertisement content has not been played, the user may have changed the channel he or she watches. [0003] Since the playing of advertising content is usually not welcomed by users, only by providing personalized a...

AI Technical Summary

Problems solved by technology

However, the traditional advertising content and audio-visual programs are usually broadcast through the same communication channel, so it is impossible to intersperse the advertising content that the user is interested in according to the different characteristics of the user.

[0004] China Taiwan Patent No. 529306 discloses a system that provides personalized program table data and targeted advertisements to multiple program table users. This system can provide different program windows for different users, but it still cannot ensure that users watch advertisements. quantity or time

[0005] U.S. Patent No. 5,907,322 discloses a TV event marking system that provides users with the ability to actively select websites or other information service stations to be connected. Ensuring how many or how long a user watches an ad

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