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Demonstration method and system for advertisement server, advertisement originality

An advertising server and display system technology, which is applied in transmission systems, digital transmission systems, and devices that provide special services in branches, etc., can solve problems such as system resource waste, and achieve the effect of guaranteeing and avoiding resource waste.

Active Publication Date: 2008-02-20
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0004] During the research and practice of the above-mentioned prior art, it is found that among the multiple advertising creatives displayed on the same advertising space, some advertising creatives may attract more attention from users, while others cannot or seldom attract users Attention, if the above situation is not considered, but only randomly or in turn to display advertising creatives according to the specified probability, it will lead to a waste of system resources

Method used

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  • Demonstration method and system for advertisement server, advertisement originality
  • Demonstration method and system for advertisement server, advertisement originality

Examples

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Embodiment 1

[0098] Embodiment 1 of the advertisement server of the present invention, referring to FIG. 2 , includes an advertisement effect information acquisition unit 210, a creative display strategy adjustment unit 220, and a sending unit 230:

[0099] an advertising effect information acquiring unit 210, configured to acquire advertising effect information;

[0100] A creative display strategy adjustment unit 220, configured to adjust the creative display strategy according to the acquired advertising effect information;

[0101] The sending unit 230 is configured to send the adjusted creative display strategy.

[0102] In more embodiments of the advertisement server of the present invention, the obtaining the advertisement effect information may specifically be: obtaining the respective click rates or conversion rates of multiple advertisement creatives; It may be: according to the click-through rate or conversion rate of the acquired advertising ideas, adjust the creative display ...

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Abstract

The utility model relates to an advertisement technology and discloses an advertising creative displaying method. The method comprises the steps of acquiring the advertisement effect information, adjusting the creative displaying strategy based on the acquired advertisement effect and displaying the advertising creative based on the adjusted creative displaying strategy. The utility model also discloses the corresponding advertisement server and the advertising creative displaying system, wherein the advertisement server comprises an advertisement effect information acquisition unit used for acquiring the advertisement effect information, an creative displaying strategy adjusting unit used for adjusting the creative displaying strategy based on the acquired advertisement effect information and a sending unit used for sending the adjusted creative displaying strategy. The embodiment of the utility model can dynamically optimize the advertising creative displaying strategy so as to ensure the advertisement release effect and avoid the problem of wasting resource caused by worse advertisement release effect.

Description

technical field [0001] The invention relates to advertising technology, in particular to an advertising server, a method and a system for displaying advertising ideas. Background technique [0002] Online advertising has become very popular as the number of Internet users has exploded. Online advertisements, also known as online advertisements or Internet advertisements, mainly refer to advertisements published through the Internet, and their carriers include web pages, instant messaging client programs, game client programs, online live broadcast software, download software, etc. A specific example of online advertising is: the advertiser places its advertisement on the advertising space of the website (the position used to display the advertisement in the advertising carrier), when the user logs in to the website, the advertisement is presented to the user, and when the user clicks on the advertisement , the embedded hyperlink can direct the user to the corresponding prod...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/18H04L12/56H04L29/06
Inventor 戴钊姜跃平
Owner TENCENT TECH (SHENZHEN) CO LTD
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