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Method and system for accounting network click numbers

A statistical system and statistical method technology, applied in the field of network applications, can solve problems such as low accuracy, inability to guarantee accuracy, and anti-malicious click technology that does not fully consider user behavior habits, so as to improve accuracy and prevent accuracy Effect

Active Publication Date: 2007-11-21
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0012] However, the various anti-malicious click technologies mentioned above all need to use setting words such as unit time and maximum click value.
These setting words are generally calculated based on experience values, which are estimated values, so the accuracy is not high
Moreover, affected by factors such as the user's online time, online habits, etc., these set values ​​are sometimes unreliable
Obviously, this will affect the statistics of clicks, and cannot guarantee the accuracy of preventing malicious clicks statistics
[0013] In addition, these click statistics do not take into account the playback process of the advertisement and the user's click habits
The various anti-malicious click technologies mentioned above do not fully consider user behavior habits, but only mechanically define some parameters to make some restrictions.

Method used

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  • Method and system for accounting network click numbers
  • Method and system for accounting network click numbers
  • Method and system for accounting network click numbers

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Embodiment Construction

[0068] In order to make the object, technical solution and advantages of the present invention more clearly, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0069] The main idea of ​​the present invention is to count the clicks according to the inherent corresponding relationship between the exposure information and the click information, instead of simply estimating arbitrary estimated values ​​based on experience values. At the same time, in the click statistics of the present invention, the exposure playback process and the user's click habits are fully considered.

[0070] FIG. 1 is a schematic diagram of an exemplary structure of a network click statistics system according to the present invention. As shown in Figure 1, the system includes:

[0071] The analysis server 101 is used to expose the click interface, and provide the exposure information of the click interface to the stati...

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Abstract

The system comprise: a revolving server, a click server and a statistic server. Wherein, the resolving server is used for receiving the click to the point already exposed, and based on said click, the statistic server provides the click information; the statistic server is used for counting the click when determining the exposure information matches the click information. The invention also reveals a method thereof.

Description

technical field [0001] The present invention relates to the field of network application technology, and more specifically, the present invention relates to a system and method for counting network clicks. Background technique [0002] At present, with the continuous advancement of Internet technology, various network applications are developing rapidly. In current network applications, there is often a need to collect statistics on network clicks. For example, it may be necessary to count the number of clicks on online advertisements, and to count the results of various online surveys. For the convenience of explanation, the situation of network click statistics is described below by taking network advertisement as an example. [0003] Online advertisements are advertisements released through Internet media, usually including advertisements published on Internet media such as websites and instant messaging tools. Text links and banners are the main forms of online advert...

Claims

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Application Information

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IPC IPC(8): H04L12/24G06Q30/00
CPCG06Q30/02G06Q30/0209
Inventor 张国栋
Owner TENCENT TECH (SHENZHEN) CO LTD
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