Methods and apparatus for promoting financial behavioral change
a financial behavior and behavioral change technology, applied in the field of financial behavior change methods and apparatus, can solve the problems of inability to provide day-to-day advice on how to make better money-related decisions for clients, infrequent, and relatively cursory investment income, so as to improve financial well-being, encourage spending and saving behaviors, and promote financial well-being. the effect of user's financial well-being
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[0028]Some embodiments of the invention provide a system which supports timely, helpful interactions with users to motivate positive behavior that leads over time to improved financial well-being. FIG. 1 depicts components of representative system 100, which includes experience engine 120, user device(s) 140 and platform 110. In general, the experience engine 120 processes information provided by platform 110 to create a user experience that is delivered to user device(s) 140 via network(s) 130. As described further below, the user experience may incorporate transaction-level insights, intermediate-level feedback (e.g., which places individual transactions into a larger context), and high-level guidance (e.g., reflecting the user's overall financial wellness).
[0029]Recognizing the ubiquity of mobile devices, the value of timeliness in providing useful feedback to users, and the fact that many transactions are performed by users when they are away from home, some embod...
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