Display package

Abstract

A display package comprising a shell having a cavity therein sized to house therein at least one product having a consumer-activated feature, wherein the at least one product is movable inside the cavity, the shell comprising at least one aperture structured and configured to allow a consumer to touch the at least one product inside the shell thereby moving and positioning the at least one product to register the consumer-activated feature with the at least one aperture so that the consumer-activated feature is at least partially exposed through the at least one aperture.

Description

CROSS REFERENCE TO RELATED APPLICATION[0001]This application claims priority to provisional U.S. App. No. 61 / 350,781 filed Jun. 2, 2010, the substance of which is incorporated herein by reference.FIELD OF THE INVENTION[0002]This invention relates to display packages or systems designed for displaying and selling of consumer products, and more particularly to a display package for the display and sale of a product having a consumer-activated feature.BACKGROUND OF THE INVENTION[0003]Packages for the display and sale of retail products may typically include a thermoformed component and backing component to give the package necessary integrity and stability and enable the retailer to display the product in the package on a shelf or a hook on display racks. The product included within the package may possess a consumer-activated feature. The consumer may wish to activate such feature while the product is within the package. In doing so, the consumer may inadvertently or intentionally dam...

AI Technical Summary

Benefits of technology

[0005]A display package of the present invention comprises a shell having a cavity therein sized to house therein at least one product having a consumer-activated feature, wherein the at least one product is movable inside the cavity and wherein the shell comprises at least one aperture, or opening therethrough, structured and configured to allow a consumer to touch the at least one product inside the shell thereby moving and positioning the at least one product to register the consumer-activated feature with the at least one aperture so that the consumer-activated feature is exposed, at least partially, through the at least one aperture. Thus, a consumer can easily activate the consumer-activated feature through the at least one aperture, or opening in the shell.

[0011]One beneficial embodiment of the present invention comprises the display package having a first aperture and a second aperture, wherein the touch button is structured and configured to be registered with the first aperture and the indicator is positioned on the battery to be visible when the touch button is registered with the first aperture. To visible, the indicator may be registered, or superimposed, with the second aperture so that it is visible through the second aperture. This may be particularly beneficial if the material of the shell is opaque. If, however, the shell is made of a transparent or translucent material so that the indicator can be seen therethrough, the strip does not need to be registered with the second (or any for that matter aperture to be visible by a customer.

[0012]In a further embodiment of the present invention, the first aperture may be round and of the size to ally a consumer easily to have access to the consumer-activated feature, for example, to press the touch button on the battery. The second aperture may beneficially be made to have a “D” shape. It is believed that this shape facilitates consumer's ability to manipulate the battery inside the package so as to expose the consumer-activated feature though the aperture of the shell. Then, the consumer can activate the consumer-activated feature without deplaning any of the components of the shell and avoiding compromising the integrity of the package.

[0015]In an embodiment comprising the package that is designed for, or includes, one or several cylindrical batteries, such for example, as AA or AAA batteries, the consumer would be able to easily rotate, or roll, the battery inside the package to register the consumer-activated feature with the aperture or apertures. This rotation can be accomplished by touching the battery's cylindrical circumference through one of the apertures and rolling the battery around its longitudinal axis until the desired position is reached. This can be done without deplaning any of the frontal member and the backing member or otherwise compromising the integrity of the package.

Problems solved by technology

In doing so, the consumer may inadvertently or intentionally damage the packaging, leaving a packaged product that is less desirable to a subsequent potential consumer.

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