Vehicular advertising system

Abstract

A vehicular advertising system and method for generating an income stream from advertising including a display device mounted on a vehicle. The vehicle owner or lessee will receive an incentive from an advertiser or seller to mount the display device to the vehicle in the form of a payment for a specified period of time. The incentive may be a contribution to the vehicle down payment, periodic vehicle payment or periodic insurance payment made by the advertiser. The display device may be mounted on the rear of a vehicle including an illuminating device wired to the electrical system of the vehicle. The display device may be used in connection with a telephone number or Internet web location to provide a viewer with additional information provided by the advertiser.

Description

FIELD OF INVENTION [0001] The invention pertains to a system for marketing and displaying advertising messages on vehicles. More particularly, the invention relates to an advertising apparatus, system and method for inducing vehicle owners to use the system. BACKGROUND OF THE INVENTION [0002] Various methods and systems have been developed to advertise on automobiles. U.S. Pat. No. 4,928,084 issued to Reiser is directed toward a combined message display and brake light. The system employs a display containing light emitting diodes, that when activated, transmit a message or pattern in red light. A fixed or programmable memory has data stored therein which can be selectively extracted to activate select diodes that convey a single line message. When the brake pedal of the car where the system is mounted is compressed, all of the diodes are activated to produce a solid display of red over the entire screen. As a safety precaution, the diodes remain inactive until the brake pedal is de...

AI Technical Summary

Benefits of technology

[0022] The agreement can be achieved through intermediaries such as having the advertiser form an agreement with a vehicle seller to offer the incentive to the buyer / owner, or even a broker that facilitates offers by advertisers to pay sellers to offer incentives to buyers. In this manner, the seller, owner and broker can each receive revenue from the transaction.

Problems solved by technology

Vehicles have become progressively more expensive to purchase, insure and otherwise maintain.

Most vehicle purchasers must resort to obtaining a loan for purchase of a vehicle and the payments for the loan and upkeep and insurance and other costs have put vehicle ownership either out of reach for many, or caused owners to purchase a lower quality vehicle than desired.

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