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Method and system for communicating advertising and entertainment content and gathering consumer information

A technology for consumer information and advertising content, applied in the field of content transmission, can solve problems such as doubts about the effectiveness of mass media advertising and low printing costs

Inactive Publication Date: 2005-06-29
弗兰克 S 马焦
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, targeted advertising is often more effective, and as technology has improved, per print has become cheap
As a result, doubts have been cast on the effectiveness of mass media advertising

Method used

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  • Method and system for communicating advertising and entertainment content and gathering consumer information
  • Method and system for communicating advertising and entertainment content and gathering consumer information
  • Method and system for communicating advertising and entertainment content and gathering consumer information

Examples

Experimental program
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Effect test

Embodiment Construction

[0037] The present invention solves the above-mentioned problems by providing a method of presenting advertisements to viewers that are cost-effective, interesting, beneficial, and effective. For example, the present invention can transform an advertisement from one that the consumer is consciously avoiding to one that attracts the consumer. Consumers may be offered the opportunity to remember the advertisement and win expensive prizes. This increases television viewership, consumer enjoyment, and ad insertion.

[0038] The present invention can also be used by promoters to increase the attractiveness of advertisements while substantially and cost-effectively increasing the retention of advertisers' promotions and their products and services. When compared to traditional mass media advertising, exemplary embodiments deliver advertisements that have the consumer fully inserted into the advertisement. Exemplary embodiments can deliver advertisements in print, on the radio, on ...

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PUM

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Abstract

The present invention relates to an efficient, entertaining and rewarding method for advertising. Turn ads that users avoid intentionally into performances that attract consumers. Consumer Award Winning Advertising Tool that Delivers Inserted Advertising Packages ("CRAV Ads"). A CRAV ad includes an introduction, a survey, optional prompts, and optional answers. Founders can sell CRAV ads to advertisers. Founders or advertisers can use the broadcast network to promote future CRAV commercials. The Promoter can use the broadcast network, equipment, information collection system, and data storage center to deliver CRAV advertisements to and interact with consumers. The founder or advertiser can use the device, information collection system, and data storage center to collect consumer responses to CRAV advertisements. The Promoter can compile and / or transmit registration and response information to the Advertiser. The Founder can select winners and distribute prizes.

Description

[0001] related application [0002] This application claims priority to US Provisional Patent Application 60 / 239,631, filed 10 / 12 / 2000, entitled "System and Method for Using Linked Sponsorships to Increase Mass-Market Appeal of Content," which is hereby incorporated by reference in its entirety. technical field [0003] The present invention relates to techniques for delivering content, and more particularly to techniques for delivering advertising and entertainment content, including promoting and delivering advertisements and collecting consumer information. Background technique [0004] In the traditional advertising model, media (ie, TV networks, radio stations, newspapers, magazines) develop consumer interest in entertainment content (eg, TV shows). A consumer is a person who uses an advertiser's goods or services, and who watches, listens, reads, or is attracted to entertainment content as well as advertising content ("advertisements"). Advertisers are entities that d...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G09F19/00
CPCG06Q30/02G06Q30/0212G06Q30/0217G06Q30/0235G06Q30/0236G06Q30/0258
Inventor 弗兰克·S·马焦
Owner 弗兰克 S 马焦
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