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Systems and methods for providing targeted advertisements based on current activity

A technology for advertising and user equipment, applied in broadcasting-related systems, specific information broadcasting systems, advertisements, etc., can solve the problems of missing impulse hit opportunities, hitting advertisements, etc.

Inactive Publication Date: 2004-10-27
UNITED VIDEO PROPERTIES
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the drawback of such systems is that while there may be a group of users watching TV together, they still routinely hit ads for individual users' personal likes or dislikes
In addition, such systems are also deficient in that they typically miss impulse hits because such systems identify hits by monitoring the user's activity over time for a user's preferences that have been identified
Another drawback may be that even though a user may be watching television with other users having different interests, it is possible in such a system to hit the ad for the preferences of the user currently logged into the system
[0006] In addition, some known systems are deficient in having sufficient links between programs and / or channels and advertisements associated with the programs or channels so that when a particular one of the programs or channels is displayed Market Opportunities Emerging in Residence

Method used

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  • Systems and methods for providing targeted advertisements based on current activity
  • Systems and methods for providing targeted advertisements based on current activity
  • Systems and methods for providing targeted advertisements based on current activity

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Embodiment Construction

[0028] In accordance with the principles of the present invention, users are provided with programs from different media (e.g., television programs, pay-per-view (PPV) programs, near-video-on-demand (NVOD) programs, video-on-demand (VOD) programs, music, promotional materials and other types of media). The programming may be delivered to the user's display device via a delivery system such as a broadcast system, cable television system, satellite system, or any other suitable system that is wired, wireless, or a combination of these. The broadcast system includes a computer network that may be private or public (eg, the Internet) or a combination thereof. Any suitable combination of television distribution systems and computer networks may also be used, for example, the Internet and cable television systems may provide media to computer networks that receive and transmit data via cable modems.

[0029] Interactive television applications (eg, interactive television guide appl...

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PUM

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Abstract

An interactive television application is provided in which advertisements may be targeted based on current media. Targeted advertisements may be displayed in displays such as program guide information screens and video overlays. Advertisements are targeted and selected for display or excluded from display based on identifying which advertisements are associated with a current media or recently watched media. Media groupings are provided to associate media with groups of advertisements. Selection of advertisements for each media grouping can be based on programs, channels, network affilitation, sponsorship, genre or other suitable criteria.

Description

[0001] Cross References to Related Applications [0002] This application claims the benefit of US Provisional Patent Application No. 60 / 239,356, respectively, filed October 11, 2000, the entire contents of which application are hereby incorporated by reference into this application. technical field [0003] The present invention relates to interactive television applications, and more particularly to interactive television applications that provide hit advertisements. Background technique [0004] In conventional interactive television applications, advertisements are provided to users in the form of graphical displays. Such known systems have deficiencies in adequately matching and identifying advertisements that are relevant to, or appropriately matching, the user's current interests. [0005] Hitting targets have been used in some known systems to hit user preferences. However, a drawback of such systems is that while there may be a group of users watching television t...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G09F19/00H04H1/00H04H60/37H04H60/41H04H60/43H04H60/65H04H60/66H04H60/73H04N5/445H04N5/45H04N7/16H04N21/422H04N21/431H04N21/433H04N21/442H04N21/458H04N21/47H04N21/478H04N21/81
CPCH04N21/42204H04N21/8153G06Q30/02H04N5/45H04N21/4316H04N21/458H04N5/44543H04H60/66H04N21/44222H04N21/4314H04N21/4331H04H60/73H04H20/10H04N21/4312H04H60/41H04H60/37H04H60/43H04N21/812H04N21/47H04N21/478H04N21/44224
Inventor 陶德·A·沃克迈克·D·艾丽斯史蒂文·C·罗博威廉姆·L·汤姆斯
Owner UNITED VIDEO PROPERTIES
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