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System and method for web-based personalization and electronic commerce management

A World Wide Web, Wanwei technology, applied in digital data processing, business, data processing applications, etc., can solve problems such as customization, and achieve the effect of deepening customer relationships and improving customer experience

Inactive Publication Date: 2004-10-13
ORACLE INT CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

No attempt is made to customize data content at the individual user level within the actual session of the user or customer

Method used

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  • System and method for web-based personalization and electronic commerce management
  • System and method for web-based personalization and electronic commerce management
  • System and method for web-based personalization and electronic commerce management

Examples

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Embodiment Construction

[0044] The following glossary and definitions of nouns, abbreviations, and acronyms will be used in describing the present invention.

[0045] B2B Business to Business

[0046] B2C Business to Consumer

[0047] CMS Content Management Service

[0048] DASL DAV Searching and Locating (DAV Searching and Locating) (IETF draft)

[0049] DMS Document Management System (Document Management System)

[0050] DTD Document Type Definition (in XML)

[0051] EJB Enterprise JavaBeans (Enterprise JavaBeans). The server component system is used to write Java server components.

[0052] FIFO first in first out (First In, First Out)

[0053] I18N Internationalization

[0054] J2EE Java 2 Enterprise Edition (Java 2 Enterprise Edition)

[0055] JSP JavaServer Pages (JavaServer Pages). J2EE components for generating dynamic web content.

[0056] JNDI Java Directory and Naming Interface (Java Directory and Naming Interface). Protocol standard for finding objects and resources.

[0057] ...

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PUM

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Abstract

The invention utilizes a personalization system that uses rules (110, 112, 113) to adjudicate and characterize a customer, or a customer's actions, and then to personalize a business function, such as a displayed page, based on the outcome of those rules. In one embodiment the invention provides a system for web-based personalization, that allows for personalizing the content or business functioning of a web-based application to reflect the characteristics of a particular user of said web-based application, said system comprising: a user profiler, for determining a snapshot of a particular user of a web-based application; a rules editor for inputting a set of rules governing the business functioning of said web-based application; a rules engine (102), that accepts input from said rules editor and said snapshot of said particular user, and uses said set of rules to make decisions about said particular user and the business functioning of said web-based application; and, a personalization processor that uses the output of said rules engine (102) to determine the content or business functioning of said web-based application as it applies to said particular user.

Description

[0001] Copyright Notice [0002] Portions of this disclosure patent document contain material that is subject to copyright protection. The owner of this copyright has no objection to the facsimile reproduction by anyone of this patent document or the patent disclosure as it appears in the Patent and Trademark Office patent files or records, but reserves otherwise. All copyright rights. [0003] priority [0004] This application claims Provisional Application No. 60 / 283,977, filed April 16, 2001, entitled "System and Method for Rules-Based World Wide Web Scenarios and Activities," and Application No. 60 / 306,509, priority of provisional application filed July 18, 2001, entitled "System and Method for Web-Based Personalization and Electronic Commerce Management," the contents of both applications are incorporated herein by reference. technical field [0005] The present invention relates to online, and more particularly to ...

Claims

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Application Information

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IPC IPC(8): G06Q30/00
CPCG06Q30/02G06F9/542
Inventor 格雷格·史密斯达里尔·奥兰德汤姆·施塔姆罗伯特·伯格曼托马斯·库克
Owner ORACLE INT CORP
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