Advertisement bidding method and device and computer storage medium

Abstract

The embodiment of the invention provides an advertisement bidding method and device and a computer storage medium. The method comprises the steps of obtaining original bidding information provided for target traffic when a to-be-supported advertiser participates in advertisement bidding; determining platform preferential information provided by the platform for the to-be-supported advertiser; target bidding information is determined based on the platform preferential information and the original bidding information, and the target bidding information is larger than the original bidding information; and performing advertisement bidding operation based on the target bidding information. According to the technical scheme provided by the invention, the advertisement supporting operation can be automatically carried out on the to-be-supported advertiser without any manual operation of the advertiser, so that the use efficiency of the platform preferential information is effectively improved, and due to the fact that the platform preferential information is directly related to the loss of the platform, the user experience is improved. Therefore, the loss of the platform can be controlled within the preset range through the platform preferential information, so that the condition that the loss of the platform is relatively large can be avoided, and the flexibility and reliability of the method in use are ensured.

Description

technical field [0001] The present application relates to the technical field of data processing, and in particular, to an advertisement bidding method, device and computer storage medium. Background technique [0002] With the rapid development of science and technology, the influence of information promotion is growing. For advertising promotion platforms, Real Time Bidding (RTB) has become a new form of advertising Conducting bidding auctions, emphasizing the quality of advertisements displayed in a single time on the Internet, and giving different prices according to the evaluation of the display value, that is, an advertising space is often selected by bidding to expose the advertising content. In the real-time bidding advertising system, the bidding mechanism of advertisements often needs to target short-term efficiency indicators such as Revenue Per Mille (RPM), Gross Merchandise Value (GMV) and so on. For all advertisers Treat everyone equally. [0003] In practica...

AI Technical Summary

Problems solved by technology

However, since the coupons are sent from the advertising promotion platform to the advertiser's account, the use of the coupons can only be realized through the manual operation of the advertiser, so it is easy to cause a long link from issuing coupons to using them, and there are still Issues of low coupon usage efficiency and poor platform controllability

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