Private instant user data

Abstract

According to some embodiments, a method performed by an end user electronic device includes: triggering a digital content display opportunity; generating an opportunity identifier that uniquely identifies the digital content display opportunity within the digital content display opportunity bidding system; obtaining demographic information associated with a user of the end user electronic device; and sending the opportunity identifier and the demographic information to a network node in the digital content display opportunity bidding system.

Description

technical field [0001] Particular embodiments relate to electronic transmission of user data, and more particularly to enhancing privacy using real-time transmission of user data. Background technique [0002] Generally, unless a different meaning is explicitly given and / or implied from context, all terms used herein are to be interpreted according to their ordinary meaning in the relevant technical field. Unless expressly stated otherwise, all references to "a / an / element, device, component, means, step, etc." should be openly construed as referring to at least one instance of the element, device, component, means, step, etc. . The steps of any method disclosed herein do not have to be performed in the exact order disclosed unless a step must be explicitly described as following or before another step and / or implicitly a step must be after or before another step . Where appropriate, any feature of any embodiment disclosed herein may be applied to any other embodiment. Li...

AI Technical Summary

Problems solved by technology

[0018] This is imprecise because historical data is often unreliable, inaccurate, or no longer describes consumers' current needs and preferences

Furthermore, storing user information is a huge violation of privacy

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