Method and device for implanting advertisement in video, electronic equipment and storage medium

A technology embedded in advertisements and videos, applied in the Internet field, can solve the problems of user disgust, reduce the return rate of advertisements, destroy the viewing experience of video content, etc., achieve the effect of realistic implantation, improve the return on investment of advertisements, and improve the efficiency.

Pending Publication Date: 2022-02-15
BEIJING DAJIA INTERNET INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0005] The present disclosure provides a method, device, electronic device, and storage medium for embedding advertisements in a video, so as to at least solve the problem that the advertisement placement method in the related art will destroy the viewing experience of the video content, arouse users' resentment, and further reduce the return rate of advertisements. question

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  • Method and device for implanting advertisement in video, electronic equipment and storage medium
  • Method and device for implanting advertisement in video, electronic equipment and storage medium
  • Method and device for implanting advertisement in video, electronic equipment and storage medium

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Embodiment Construction

[0052] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings.

[0053] It should be noted that the terms "first" and "second" in the specification and claims of the present disclosure and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein can be practiced in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatuses and methods consi...

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PUM

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Abstract

The invention relates to a method and device for implanting an advertisement in a video, electronic equipment and a storage medium. The method comprises the following steps: acquiring a sight line staying area of a video viewer, and taking the sight line staying area as an interested area when the video viewer watches a video; obtaining an advertisement to be implanted; according to the to-be-implanted advertisement and the region of interest, generating a three-dimensional space position for putting the to-be-implanted advertisement in the video; and putting the to-be-implanted advertisement on the three-dimensional space position so as to integrate the to-be-implanted advertisement into the native content of the video. According to the invention, the advertisement can be seamlessly fused into the native content of the video by utilizing the three-dimensional space position, so that watching of a user is not disturbed to the greatest extent, and the advertisement return on investment is improved in a more intelligent and invisible manner.

Description

technical field [0001] The present disclosure relates to the technical field of the Internet, and in particular to a method, device, electronic device and storage medium for embedding advertisements in videos. Background technique [0002] With the development of Internet technology, Internet video traffic has increased significantly in recent years, and the emergence of various new types of UGC (User Generated Content, User Generated Content) such as short videos and live broadcasts has made Internet videos more and more abundant, and the audience has also become more and more popular. getting bigger and bigger. Under such circumstances, merchants tend to place more advertisements in Internet videos in pursuit of a higher return on advertising investment. [0003] In related technologies, there are mainly two ways to place video advertisements on the Internet platform: one is that the advertisement appears in the form of the original content of the content platform, and th...

Claims

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Application Information

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IPC IPC(8): H04N21/442H04N21/45H04N21/466H04N21/4728H04N21/478G06F3/01G06Q30/02G06T7/50G06T17/00G06V20/40G06V10/25G06V10/764
CPCH04N21/44213H04N21/44218H04N21/4532H04N21/4667H04N21/478H04N21/4728G06Q30/0277G06F3/013G06T7/50G06T17/00G06T2207/10016G06F18/24
Inventor 石峰郭小燕
Owner BEIJING DAJIA INTERNET INFORMATION TECH CO LTD
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