Personalized insurance recommendation method based on intelligent travel scene engine

Abstract

The invention discloses a personalized insurance recommendation method based on an intelligent travel scene engine. The method comprises the following steps: S1, collecting user intention data through the intelligent travel scene engine; S2, inputting user intention data into an insurance characteristic matrix; S3, calculating a matching score of each insurance product in the insurance characteristic matrix; S4, sorting the insurance products from high to low according to the matching scores; S5, using the first two insurance products with the highest ordinal numbers as personalized insurance recommendation results; and S6, enabling the intelligent travel scene engine to push the personalized insurance recommendation result to the user. The method has the beneficial effects that the intention data of the user are acquired through the intelligent travel scene engine, the insurance product required by the user can be more accurately judged, and the corresponding insurance product is matched through the insurance characteristic matrix, so that the matching degree of the insurance product and the user is effectively improved; the personalized insurance recommendation result is intelligently pushed through the intelligent travel scene engine, and a better recommendation effect can be obtained.

Description

technical field [0001] The invention relates to the technical field, in particular to a personalized insurance recommendation method based on an intelligent travel scene engine. Background technique [0002] In recent years, my country's insurance industry has developed rapidly, and the competition in the insurance industry has become increasingly fierce. According to statistics, auto insurance accounts for half of the different types of insurance in China's property insurance industry. In view of the vastness of the auto insurance market and the implementation of the new policy of comprehensive auto insurance reform, insurance companies need to sell innovative insurance products to the majority of car owners in response to the new situation, and continue to tap new insurance orders from existing customers. [0003] In the prior art, the means for insurance companies to sell to customers mainly include Internet advertisements, marketing calls and other methods, which have a...

AI Technical Summary

Problems solved by technology

[0003] In the existing technology, insurance companies mainly use Internet advertisements, sales calls and other methods to sell customers, and the conversion rate is low, and they cannot well meet the needs of different customers for insurance products.

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