Private domain traffic ID processing method, system, medium and equipment

Abstract

The invention relates to a private domain traffic ID processing method and system, a medium and equipment. The method comprises the following steps: determining candidate IDs and association relationships among the candidate IDs based on data of private domain traffic; defining each candidate ID as a point and the association relationship as an edge to form a connected graph, performing connected graph calculation on the connected graph, and determining connected candidate IDs; and selecting one of the communicated candidate IDs as a final ID according to a rule. According to the method, the user IDs of different platforms can be connected, so that the user IDs of the different platforms correspond to one another, more comprehensive user data is provided, user portraits are perfected, and support is provided for subsequent precise operation and sales is assisted.

Description

technical field [0001] The present invention relates to the field of data processing, in particular to a private domain traffic ID processing method, system, medium and equipment Background technique [0002] The concept of private domain traffic is proposed relative to public domain traffic. Usually, traffic with more freedom of access and operation is called private domain traffic. Every traffic is a user, and they are deposited on platforms such as WeChat public account, WeChat group, WeChat personal account, Weibo, Xiaohongshu, Toutiao and Douyin. Compared with private domain traffic, public domain traffic platforms, such as Baidu, Taobao, and JD.com, all traffic costs money, and it is getting more and more expensive. The traffic operation logic of the public domain and the private domain are very different. Obtaining public domain traffic is relatively simple, just pay, but its disadvantage is that you need to pay for each traffic. Private domain traffic can be reuse...

AI Technical Summary

Problems solved by technology

[0003] At present, when there are problems in the operation of private domain traffic, the user IDs of users in different platforms (WeChat, corporate WeChat, external contacts, and e-commerce systems) are different. We know that an ID corresponds to a natural person, but a natural person may have many In this case, it is impossible to obtain comprehensive user data, which is not conducive to improving user portraits, providing support for subsequent precise operations, and helping sales

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