Financial user-oriented information pushing method and device based on Newton's cooling law

A Newtonian cooling and information push technology, applied in the fields of finance, digital data information retrieval, data processing applications, etc., can solve the problems of insufficient intelligence and poor conversion efficiency, so as to improve the level of intelligence, increase the retention ratio, increase The effect of customer stickiness

Pending Publication Date: 2020-12-01
北京淇瑀信息科技有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The present invention aims to solve the problems of insufficient intelligence and poor conversion efficiency of user push information caused by the periodicity of Internet products

Method used

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  • Financial user-oriented information pushing method and device based on Newton's cooling law
  • Financial user-oriented information pushing method and device based on Newton's cooling law
  • Financial user-oriented information pushing method and device based on Newton's cooling law

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Embodiment Construction

[0051] Exemplary embodiments of the present invention will now be described more fully with reference to the accompanying drawings, and although the exemplary embodiments may be embodied in many specific forms, these should not be construed as limited to the embodiments set forth herein. On the contrary, these exemplary embodiments are provided in order to make the content of the present invention more complete and more convenient to fully convey the inventive concept to those skilled in the art.

[0052] On the premise of complying with the technical concept of the present invention, the structure, performance, effect or other features described in a specific embodiment can be combined in any suitable way into one or more other embodiments.

[0053] During the introduction of specific embodiments, detailed descriptions of structures, performances, effects or other features are intended to enable those skilled in the art to fully understand the embodiments. However, it does no...

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Abstract

The invention discloses a financial user-oriented information pushing method and device based on the Newton cooling law and electronic equipment. The method comprises the steps of obtaining a target customer group in a first preset time period; dividing the target customer group into a plurality of target sub-customer groups according to a first classification mode; according to a Newton cooling formula, predicting a retention ratio of each target sub-customer group after a second preset time period in the future; and sending the push information to the target sub-guest group with the retention proportion smaller than a preset value. According to the method, the cooling coefficient of each target sub-customer group is determined through historical data, and the retention proportion of eachtarget sub-customer group after a second preset time period in the future is predicted according to a Newton cooling formula and the cooling coefficient of each target sub-customer group; and pushingthe information to the target sub-customer group with the retention proportion smaller than the preset value, thereby realizing the purposes of intelligent information pushing, improvement of the conversion efficiency of information pushing and reduction of customer loss of Internet products.

Description

technical field [0001] The present invention relates to the technical field of computer information processing, in particular to an information push method, device, electronic equipment and computer-readable medium for financial users based on Newton's cooling law. Background technique [0002] Information push refers to the technology that the server pushes information to the client through the operating system, APP, webpage, etc. It is mainly used in the marketing, advertising, and customer stickiness management of Internet products. However, the current information push technology still focuses on simple customer group division, timing, and indiscriminate push, and also dynamically determines the method and content of information push based on machine learning. However, these information push methods do not take into account the objective behavior of users throughout the product cycle, making the current information push methods not well coordinated with the product cycle...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06F16/28G06F16/2458G06Q40/00
CPCG06Q40/00G06F16/2465G06F16/285G06F16/9535
Inventor 张潮华王鹏高明宇
Owner 北京淇瑀信息科技有限公司
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