Content recommendation method and device, electronic equipment and readable storage medium

A technology for content recommendation and equipment, applied in the field of data processing, can solve problems such as waste of resources and failure to consider the audience's interests and hobbies

Pending Publication Date: 2020-07-14
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In the existing technology, the interests and hobbies of the audience are not taken into account when placing outdoor advertisements, and the traditional blind placement method is still used, which may result in a large number of invalid placements, resulting in a waste of resources

Method used

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  • Content recommendation method and device, electronic equipment and readable storage medium
  • Content recommendation method and device, electronic equipment and readable storage medium
  • Content recommendation method and device, electronic equipment and readable storage medium

Examples

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Embodiment Construction

[0025] Embodiments of the present application are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals denote the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary, and are intended to explain the present application, and should not be construed as limiting the present application.

[0026] This application aims at the technical problem that the electronic screen advertisement placement effect is poor in the prior art, and accurate targeted placement cannot be realized according to the interests and hobbies of surrounding users, and proposes a content recommendation method. In the set, determine the target user terminals that are active within the set range around the geographic location, and make statistics on the interest tags of each target user terminal to obtain the first proportion of each interest ...

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PUM

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Abstract

The invention provides a content recommendation method and device. The method comprises: displaying geographic location of equipment according to the content, and, in a user side set, determining a target user terminal moving in a set range around the geographic position; counting the interest labels of each target user side, and then obtaining a first proportion of each interest label in the range of the target user side; and performing statistics on the interest labels of each user side in the user side set to obtain a second proportion of each interest label in the user side set, and finally recommending display content to content display equipment according to the difference degree between the first proportion and the second proportion of each interest label. According to the method, the content matched with the interest label with the smaller difference degree between the first proportion and the second proportion of each interest label is recommended to the content display equipment, so that the content displayed by the display equipment meets the hobbies and interests of surrounding users, then accurate interest content display is realized, and the delivery effect of the display content is improved.

Description

technical field [0001] The present application relates to the technical field of data processing, and in particular to a content recommendation method, device, electronic equipment and readable storage medium. Background technique [0002] Outdoor advertising equipment is equipment with networking functions such as neon lights, billboards, and display screens set up on the exterior of buildings or in outdoor public places such as streets and squares. Outdoor advertising is for all the public. Hobbies are different, so the content of advertisements placed on outdoor advertising equipment is also different. [0003] In the prior art, the interests and hobbies of the audience are not taken into consideration when placing outdoor advertisements, and the traditional blind placement method is still adopted, which may result in a large number of invalid placements, resulting in a waste of resources. Contents of the invention [0004] This application proposes a content recommend...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0261G06Q30/0271
Inventor 温天伟刘健
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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