Television advertisement pushing method, smart television and storage medium

A smart TV and TV advertising technology, applied in electrical components, image communication, selective content distribution, etc., can solve problems such as customer complaints, lack of pertinence, violation of user privacy, etc., and achieve the effect of precise matching

Inactive Publication Date: 2020-01-03
星络智能科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] With the improvement of people's living standards, TV has become an essential household appliance for home life. When the current TV is powered on and pushes an advertisement, it randomly selects an advertisement from multiple pre-cached advertisement information to push, and it is not targeted. Improve the pertinence of advertisements. Most of the existing technical solutions use the camera to capture the user’s photos and upload them to the server for accurate matching advertisements. However, this method violates the user’s privacy and may seriously cause customer complaints.

Method used

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  • Television advertisement pushing method, smart television and storage medium
  • Television advertisement pushing method, smart television and storage medium
  • Television advertisement pushing method, smart television and storage medium

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Embodiment Construction

[0020] The technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. It should be understood that the specific embodiments described here are only used to explain the present application, but not to limit the present application. In addition, it should be noted that, for the convenience of description, only some structures related to the present application are shown in the drawings but not all structures. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of this application.

[0021] The terms "first", "second", etc. in this application are used to distinguish different objects, not to describe a specific order. Furthermore, the terms "include" and "have", as well as any variations thereof, are intended to cover a non-e...

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Abstract

The invention discloses a television advertisement pushing method. The television advertisement pushing method comprises the steps that after a smart television receives an opening instruction, familymember attributes around the smart television are recognized through a camera of the smart television; the smart television generates crowd classification information at least according to the familymember attributes and sends the crowd classification information to the server; and the smart television receives advertisement information matched by the server according to the crowd classificationinformation. Through the mode, the advertisement information can be accurately matched for family members under the condition of ensuring that the privacy of the user is not invaded.

Description

technical field [0001] The invention relates to the technical field of smart home, in particular to a TV advertisement pushing method, a smart TV and a storage medium. Background technique [0002] Smart Home is that thing connectionization embodies under the influence of Internet of Things. Smart home connects various devices in the home (such as audio and video equipment, lighting system, curtain control, air conditioning control, security system, digital cinema system, audio and video server, shadow cabinet system, network appliances, etc.) Home appliance control, lighting control, telephone remote control, indoor and outdoor remote control, anti-theft alarm, environmental monitoring, HVAC control, infrared forwarding and programmable timing control and other functions and means. Compared with ordinary homes, smart homes not only have traditional residential functions, but also include construction, network communications, information appliances, and equipment automation...

Claims

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Application Information

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IPC IPC(8): H04N21/442H04N21/45H04N21/466H04N21/81
CPCH04N21/44213H04N21/4532H04N21/4661H04N21/4668H04N21/812
Inventor 蒋宇
Owner 星络智能科技有限公司
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