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Method for market price adjustment in hotel industry

A hotel and market technology, applied in the field of price adjustment for the hotel industry market, can solve problems such as many influencing factors, large system cost and maintenance cycle, and inability to quickly realize price adjustment, and achieve cost optimization and cost saving effects

Inactive Publication Date: 2019-12-31
北京美住美宿科技有限公司
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  • Abstract
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  • Claims
  • Application Information

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Problems solved by technology

[0005] For this reason, the embodiment of the present invention provides a method for market price adjustment in the hotel industry to solve the problems in the prior art that the price adjustment cannot be realized quickly and the system cost and maintenance cycle are relatively large due to the large number of influencing factors acquired by the existing system. The problem

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  • Method for market price adjustment in hotel industry
  • Method for market price adjustment in hotel industry
  • Method for market price adjustment in hotel industry

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Embodiment

[0019] Embodiment: A method for market price adjustment in the hotel industry. Before introducing the embodiment of the present invention, first introduce the relevant content of the hotel industry market price adjustment.

[0020] The essence of differential pricing in revenue management is price discrimination (price diScrimination). The so-called price discrimination usually refers to the implementation of different sales prices or charging standards among recipients when the provider of goods or services provides goods or services of the same grade and quality to different recipients. Of course, the differential pricing mentioned here must have a time course, not for the same market at the same time. There are three types of price discrimination: first-degree price discrimination, second-degree price discrimination, and third-degree price discrimination.

[0021] Among them, first-degree price discrimination, also known as complete price discrimination, is to sell each un...

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Abstract

The embodiment of the invention discloses a method for market price adjustment in the hotel industry. The method comprises the steps of acquiring the basic rental rate of a certain room type; obtaining a predicted rental rate of the house type; comparing the basic rental rate of the house type with the predicted rental rate, and determining a price adjustment coefficient of the house type according to a preset threshold of the basic rental rate of the house type; obtaining the basic price of the house type; obtaining the product of the price adjustment coefficient of the house type and the basic price of the house type as the predicted price of the house type. Based on recent historical data of a hotel, a price adjustment platform can be quickly established, the problems that the hotel depends on artificial experience, price adjustment is not based on the basis and earnings cannot be quickly optimized are solved, the actual effect is optimized compared with high time consumption and high cost of other schemes, and the cost is saved.

Description

technical field [0001] The embodiment of the present invention relates to the technical field of hotel price adjustment, in particular to a method for market price adjustment in the hotel industry. Background technique [0002] As the basic facilities of the hotel, the guest room is undoubtedly the main source of the hotel's operating income. There are many factors that determine the operating income of guest rooms, one of the most important factors is house prices, and house prices have thus become an important economic lever to regulate the hotel industry market. Reasonable and attractive room rates can not only satisfy customers, but also increase the hotel's revenue. The traditional pricing methods in the hotel industry include the target profit method, the market-based method, the one-thousandth method, and the break-even method. These pricing methods are based on profit, cost, competition or demand. The pricing method adopted by revenue management is a new and more e...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06Q50/12
CPCG06Q30/0206G06Q50/12
Inventor 宋波
Owner 北京美住美宿科技有限公司
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