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Method and device for aggregating device identifiers and computer storage medium

A technology for aggregating devices and identifiers, applied in computer parts, computing, character and pattern recognition, etc., can solve problems such as inability to comprehensively analyze user behavior, reduce user experience, and inability to provide personalized services to achieve accurate personality The effect of personalized service

Active Publication Date: 2019-12-20
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This will cause the problem of device segmentation, making it impossible to comprehensively analyze user behavior, let alone provide real personalized services
For example, the IDFA1 identifier may change to IDFA2 ("clear all content and settings" in the iOS settings application), then if you receive both IDFA1 and IDFA2 at this time, when making recommendations to users, it will appear Repeated recommendation issues make users feel rebellious and reduce user experience

Method used

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  • Method and device for aggregating device identifiers and computer storage medium
  • Method and device for aggregating device identifiers and computer storage medium
  • Method and device for aggregating device identifiers and computer storage medium

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Embodiment Construction

[0055] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0056]Terms used in the embodiments of the present invention are only for the purpose of describing specific embodiments, and are not intended to limit the present invention. As used in the embodiments of the present invention and the appended claims, the singular forms "a", "said" and "the" are also intended to include the plural forms unless the context clearly indicates otherwise.

[0057] It should be understood that the term "and / or" used herein is only an association relationship describing associated objects, which means that there may be three relationships, for example, A and / or B, which may mean that A exists alone, and A and B exist simultaneously. B, there are three situations of B alone. In addition, the character " / " in this article...

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Abstract

The invention provides a method and device for aggregating device identifiers and a computer storage medium, and the method comprises the following steps: collecting a plurality of ID pairs from original ID data, wherein each ID pair comprises two associated IDs; and aggregating the IDs in the plurality of ID pairs in the device ID graph by using a connected graph aggregation algorithm to generateat least one connected graph. According to the method provided by the invention, the plurality of IDs on the same equipment are aggregated, so that the plurality of IDs are identified as the same physical equipment, and more accurate personalized services can be recommended to users.

Description

【Technical field】 [0001] The present invention relates to the field of computer application technology, in particular to a method, device, device and computer storage medium for aggregating device identifiers. 【Background technique】 [0002] At present, Internet service providers all over the world are turning to personalized services. The current main personalized service is to analyze the user's behavior, so as to realize relevant business push. The most important operation in the collection of user behavior is to identify users. At present, the identification of the user is mainly based on a certain device identifier (such as IDFA, MAC address, hereinafter referred to as the device ID), or an ID actively created by the service provider (server side) to identify the user. When it is necessary to give a personalized recommendation to the user, the server will identify the user based on these scattered hardware IDs. [0003] There is a stability problem with the device ID...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06G06Q50/10G06K9/62
CPCG06Q30/0631G06Q50/10G06F18/23
Inventor 刘玉娇惠盼
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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