Data processing method, device and equipment and storage medium

Abstract

The invention discloses a data processing method, device and equipment, and a storage medium. The method comprises the steps of determining an operation object, a main body object and industry classification of target delivery information; obtaining operation information of the operation object in a preset time period; determining a hit operation object set corresponding to the operation information of the industry sub-label of the hit main body object based on the industry knowledge graph and the operation information corresponding to the industry classification; performing intention recognition on the operation information corresponding to the hit operation object set based on a target intention recognition model to obtain a target intention of the operation object; determining a first operation object set and a second operation object set corresponding to the operation information of the main body object which is not hit before throwing and hit after throwing; and determining a selection rate corresponding to the target intention based on the number of the operation objects in the first operation object set and the second operation object set. By utilizing the technical scheme provided by the embodiment of the invention, the selection rate of the target intention increment caused by characterizing the delivery of the delivery information can be accurately determined.

Description

technical field [0001] The present application relates to the technical field of Internet communication, and in particular to a data processing method, device, equipment and storage medium. Background technique [0002] With the continuous enrichment of Internet media, information such as advertisements can be placed on various media such as instant messaging tools, online games, and online video players. The delivery forms of these different Internet media platforms provide users with rich information delivery channel. [0003] At present, when information is placed on the Internet media, it is often necessary to evaluate the effect of advertising. The existing methods for evaluating the effect of advertising usually use the click-through rate (the quotient of the number of conversions and the number of exposures) or the exposure conversion rate (the number of conversions). and the number of exposures) to evaluate the effect of advertising delivery; however, the number of ...

AI Technical Summary

Problems solved by technology

[0003] At present, when information is placed on the Internet media, it is often necessary to evaluate the effect of advertising. The existing methods for evaluating the effect of advertising usually use the click-through rate (the quotient of the number of conversions and the number of exposures) or the exposure conversion rate (the number of conversions). and the number of exposures) to evaluate the effect of advertising delivery; however, the number of exposures involved in the calculation of the existing exposure conversion rate and click-through rate often depends on the traffic of the media itself, which is different from the user's actual perception of the placement. The attention of the information is irrelevant, and it is impossible to accurately and objectively evaluate the gain effect brought by the advertisement

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