Looking for breakthrough ideas for innovation challenges? Try Patsnap Eureka!

Intelligent advertisement push system

An advertising push and advertising technology, applied in advertising, commerce, instruments, etc., can solve the problems of increased advertising costs, failure to achieve the effect of advertising attention, and failure to pay attention to different advertising preference information, and achieve high commercial value and information effect. significant effect

Inactive Publication Date: 2018-12-07
马鞍山观点信息科技股份有限公司
View PDF0 Cites 0 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] With the progress of the times and the development of science and technology, people's living standards have gradually improved, and the frequency of shopping malls has also increased. Now every shopping mall or square will have a large number of advertising devices. More people will pay attention to the advertisement, but when people are interested in a certain advertisement, they have no way to know the detailed information of the advertisement at the first time, and the advertising manufacturers do not pay attention to everyone's interest in the advertisement. The preference information of different advertisements, and at the same time, there is no detailed advertisement push for people who care about advertisements. As a result, while the cost of advertisements is increasing, the attention effect brought by advertisements has not been achieved, and those who really want to understand the content of advertisements The user also failed to grasp the detailed information of the advertisement information at the first time. To change the current situation, it is necessary to capture the behavior of users who pay attention to the advertisement and push it according to the user's preference information. Understanding advertising information can also allow advertising vendors to see immediate advertising effects, achieving a win-win situation

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Intelligent advertisement push system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0018] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0019] Such as figure 1 An intelligent advertising push system shown includes a network server and a consumer terminal connected to the network server, a terminal display module, an advertisement database, an information extraction module, and a feature comparison module, and the information extraction module is connected to the consumer terminal at the same time; the network server It is used to receive and process data information from the consumer terminal, term...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention discloses an intelligent advertisement push system. The system comprises a network server, a consumption terminal, a terminal display module, an advertisement database, an information extraction module and a characteristic comparison module, wherein the consumption terminal, the terminal display module, the advertisement database, the information extraction module and the characteristic comparison module are connected to the network server. The information extraction module is simultaneously connected to the consumption terminal. In the invention, through the cooperation connection of the network server, the consumption terminal, the terminal display module, the advertisement database, the information extraction module and the characteristic comparison module, targeted advertisement push is performed according to the consumption information of a consumer, an advertisement push information effect is good and a high commercial value is possessed.

Description

technical field [0001] The invention belongs to the field of advertisement push, and in particular relates to an intelligent advertisement push system. Background technique [0002] With the progress of the times and the development of science and technology, people's living standards have gradually improved, and the frequency of shopping malls has also increased. Now every shopping mall or square will have a large number of advertising devices. More people will pay attention to the advertisement, but when people are interested in a certain advertisement, they have no way to know the detailed information of the advertisement at the first time, and the advertising manufacturers do not pay attention to everyone's interest in the advertisement. The preference information of different advertisements, and at the same time, there is no detailed advertisement push for people who care about advertisements. As a result, while the cost of advertisements is increasing, the attention ef...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0255G06Q30/0277
Inventor 张超
Owner 马鞍山观点信息科技股份有限公司
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Patsnap Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Patsnap Eureka Blog
Learn More
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com