Advertisement delivery method and system, server, and computer readable storage medium

Abstract

The application provides an advertisement delivery method and system, a server, and a computer readable storage medium. The advertisement delivery method includes: determining a virtual fixed price according to the total number of displaying of a first type of advertisements and a second type of advertisements within a time period, a preset number of displaying of the second type advertisements ofat least one second advertiser, and a distribution function of a maximum virtual value in historical bids of at least one first advertiser; determining a virtual value corresponding to a bid of the least one first advertiser according to a current bid of the least one first advertiser; and delivering the second type of advertisements of the at least one second advertiser to at least one internetplatform when the virtual value corresponding to the bid of the at least one first advertiser is less than the virtual fixed price. The advertisement delivery method optimizes the display plan based on the full consideration of the performance advertiser bid and the guaranteed amount of brand advertisement display, and maximizes the platform revenue.

Description

technical field [0001] The present application relates to the technical field of data processing, and in particular to an advertisement delivery method and system, a server, and a computer-readable storage medium. Background technique [0002] The advertising sales methods of Internet advertising platforms are mainly divided into two types: auction and contract. Generally speaking, the first type of advertisements are sold through auctions. The first advertiser bids in real time, and the advertising space is allocated to the first advertiser with the highest bid. When the user clicks on the advertisement, the corresponding first advertiser needs to pay to Advertising platforms; the second type of advertisements are mainly sold through fixed-amount contracts. The fixed-amount contract mainly means that the advertising platform promises to give the second advertiser a certain number of advertisements to display, and the second advertiser is the number of times these second-typ...

AI Technical Summary

Problems solved by technology

Although these methods can guarantee the display volume of the second type of advertisements, they cannot optimize the revenue of the advertising platform on this basis. As far as the first advertiser is concerned, the value is different. A better approach should be to avoid bidding high prices to compete with it when the traffic is of high value to the first advertiser, so that the first type of advertisements of the first advertiser will be placed. , and when the traffic is of low value to the first advertiser, win the traffic with a lower bid, so that the second type of advertisement of the second advertiser will be placed

[0005] The main reason why the above schemes cannot optimize the revenue of the advertising platform is that these methods fail to fully consider the bids of the first advertisers, and cannot accurately give the impact of the scheme on the income of the advertising platform, so it is difficult to realize the optimization of the advertising display scheme

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