Data pushing method, device, equipment and storage medium

Abstract

The invention relates to the technical field of the financial product marketing, and provides a data pushing method, device, equipment and storage medium. The data pushing method comprises the following steps: acquiring insured data of a customer, and acquiring insurance expiring date according to the insured data; judging the difference day between the current date and the insurance expiring dateachieves the preset marketing day; temporally storing the insured data of the customer when judging that the difference day between the current date and the insurance expiring date does not achieve the preset marketing day; and rating the customer willingness according to the insured data when judging that the difference day between the current date and the insurance expiring date achieves the preset marketing day. The judgment on the marketing time and the analysis on the customer willingness are realized, the customer can be instantly contacted to participate into the insurance, and the customer de-insurance risk is reduced; the conditions that the insurance is marketed when the insurance expiring date is a long time coming and the unnecessary trouble is caused for the customer are avoided, the purchasing willingness of the customer can be understood more accurately according to the insured data and the rating result, the marketing policy is adjusted, the centralized marketing is performed for the customer with high purchasing willingness, and the marketing efficiency is improved.

Description

Technical field [0001] The present invention relates to the technical field of financial product sales, in particular to a method, device, equipment and storage medium for pushing data. Background technique [0002] When the customer insurance is about to expire, the insurance company generally renews the contract with the customer some time in advance, and renews the insurance in advance to prevent the auto insurance from having a "window period" in order to prevent the customer from being out of insurance and causing unnecessary risks and losses. At present, insurance companies often use telephone marketing methods to renew auto insurance sales. During the renewal sales process, when the customer information is issued to the sales customer seat (hereinafter referred to as the seat), if the car insurance expires for a long time, if the agent contacts the customer for sales at this time, it will cause unnecessary trouble to the customer; at the same time; Repeated contact with s...

AI Technical Summary

Problems solved by technology

In the renewal sales process, when the customer information is issued to the sales customer seat (hereinafter referred to as the seat), if the auto insurance expires for a long time, if the seat contacts the customer for sales at this time, it will cause unnecessary trouble to the customer; at the same time Repeated contact with some customers who are not willing to renew the insurance, so that customers have a negative impression of the company

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