Control method and control device for realizing accurate advertisement push based on user preference information

Abstract

The present invention provides a control method for realizing accurate advertisement push based on user preference information. The control method specifically includes: a, determining a user's preference index in one or more categories based on user history browsing information and current browsing information of the user; b, comparing the preference index of one or more categories of the user with one or more advertisement information in one or more categories to determine to-be-advertised advertisement information associated with the preference index in the category with the highest similarity; and c, pushing the to-be-advertised advertisement information. The method can save the time for the user to browse the advertisement, the user is relieved of the trouble of receiving excessive unrelated advertisements, and the method has high commercial value.

Description

technical field [0001] The invention belongs to the technical field of the Internet, and in particular relates to a control method and a control device for realizing precise advertisement push based on user preference information. Background technique [0002] With the progress of the times, all walks of life are developing rapidly, the production of material materials is becoming more and more abundant, the cultural industry and service industry are becoming more prosperous, people's living standards are constantly improving, and consumer demand is also increasing, which makes the advertising industry enter an unprecedented stage. During the active period, both the number of advertising companies, the number of advertisements, the fields involved in advertisements, the number of advertisement practitioners, and the turnover of advertisements all showed a trend of rapid growth. At present, the channels through which people come into contact with advertisements mainly include...

AI Technical Summary

Problems solved by technology

[0003] At present, on the Internet, there are mainly the following forms of advertising: banner ads, announcement ads, interstitial ads, full-screen ads, rich media ads, information flow ads, mobile video ads, etc. The problem is that the audience is for everyone, and it does not meet the individual needs of users. Blind placement will cause non-target users to get bored when they receive too many advertisements that are not of interest to them, so they will take the behavior of blocking advertisements

From the user's point of view, receiving a large number of uninteresting advertisements will waste time and energy, and miss the advertisement information you want to receive

[0004] At present, there is no control method and control device in the market that can determine the type of advertisements pushed by the user according to the user's preference information.

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