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An advertisement release system and its release method based on virtual reality technology

A virtual reality technology, virtual advertising technology, applied in advertising, instruments, image data processing and other directions, can solve problems such as high price, scheduling period, and inability to deliver in time, to solve the problem of schedule and high cost, and enhance perception. Effect

Active Publication Date: 2022-02-15
上海大兮软件科技有限公司
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AI Technical Summary

Problems solved by technology

The above-mentioned advertising distribution channels are relatively mature, many channels are already saturated, need to be scheduled, cannot be launched in a timely manner, and there are other problems such as high prices

Method used

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  • An advertisement release system and its release method based on virtual reality technology

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Embodiment Construction

[0035] In order to make the technical means, creative features, goals and effects achieved by the present invention easy to understand, the present invention will be further described below in conjunction with specific illustrations.

[0036] see figure 1 , shown in the figure is an advertisement release system based on virtual reality technology, including several virtual advertisement scene experience units 100 , cloud server 200 and virtual advertisement management platform 300 .

[0037] Several virtual advertisement scene experience units 100 are used to display the received virtual advertisement in the virtual reality application scene built therein, and provide the user with experience service of browsing the virtual advertisement from a first-person perspective. Wherein, the content format of the virtual advertisement is one or more combinations of graphics, audio, video, and three-dimensional models.

[0038] The cloud server 200 establishes a communication connectio...

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Abstract

An advertisement publishing system based on virtual reality technology disclosed in the present invention includes: at least one virtual advertisement scene experience unit, which is used to test the received virtual advertisement in the virtual reality application scene built therein. display, and provide users with an experience service of browsing virtual advertisements from a first-person perspective; a cloud server, which establishes a communication connection with each virtual advertisement scene experience unit; and a virtual advertisement management platform, which communicates with the virtual advertisement management platform The cloud server establishes a communication connection, and the virtual advertisement management platform produces virtual advertisements according to user requirements, and performs unified management and release of the prepared virtual advertisements. An advertisement distribution method is also disclosed. The beneficial effect of the present invention is that: the present invention can implant advertisements in the virtual reality experience scene, allowing users to perceive from a first-person perspective, and enhancing the user's experience perception in various aspects.

Description

technical field [0001] The invention relates to the technical field of advertisements, in particular to an advertisement release system and a release method based on virtual reality technology. Background technique [0002] With the rapid development of my country's economy and society and the relative saturation of various consumer goods, if a product or a brand wants to quickly enter the market and be understood and recognized by the public, it needs to advertise to the society through various channels, such as print media, TV media, Streaming media and new media, etc. The above-mentioned advertising distribution channels are relatively mature, many channels are already saturated, need to be scheduled, cannot be launched in a timely manner, and there are other problems such as high prices. In this environment, it is necessary to study or continuously expand new advertising channels. [0003] Virtual reality technology is a computer simulation system that can create and ex...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02G06T19/00
CPCG06Q30/0276G06Q30/0277G06T19/00
Inventor 吴立凡
Owner 上海大兮软件科技有限公司
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