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Information pushing method, device, computer device and storage medium

An information push, computer program technology, applied in the field of information processing, can solve the problem of low validity of activity recommendation messages, and achieve the effect of improving the validity

Inactive Publication Date: 2018-08-28
ONE CONNECT SMART TECH CO LTD SHENZHEN
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] Embodiments of the present invention provide an information push method, device, computer equipment, and storage medium to solve the problem of low effectiveness of event recommendation message push

Method used

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  • Information pushing method, device, computer device and storage medium
  • Information pushing method, device, computer device and storage medium
  • Information pushing method, device, computer device and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0028] figure 1 A flow chart of the information pushing method in this embodiment is shown. The information push method is applied to various terminals to solve the problem of low effectiveness of event message push. Wherein, the terminal may be devices such as desktop computers, notebooks, palmtop computers, and cloud servers. Such as figure 1 As shown, the information push method includes the following steps:

[0029] S10: Obtain event participation information, which includes user points and participating activities.

[0030] Wherein, the event participation information refers to the user's participation in an event launched by an enterprise or a platform. Participated activities refer to the activities that the user has already participated in in the activities launched by the enterprise or platform. Enterprises or platforms will carry out many different marketing or promotional activities, and corresponding activity points will be set for each marketing or promotiona...

Embodiment 2

[0097] Figure 7 A functional block diagram of an information push device corresponding to the information push method in Embodiment 1 is shown. Such as Figure 7 As shown, the information push device includes an activity participation information acquisition module 10 , a reward point difference acquisition module 20 , an activity recommendation information generation module 30 and an activity recommendation information sending module 40 . Among them, the implementation functions of the activity participation information acquisition module 10, the reward points difference acquisition module 20, the activity recommendation information generation module 30 and the activity recommendation information sending module 40 correspond to the corresponding steps of the information push method in the embodiment one by one, in order to avoid repeating , which will not be described in detail in this embodiment.

[0098] The activity participation information acquisition module 10 is con...

Embodiment 3

[0123] This embodiment provides a computer-readable storage medium, on which a computer program is stored. When the computer program is executed by a processor, the information pushing method in Embodiment 1 is implemented. To avoid repetition, details are not repeated here. Alternatively, when the computer program is executed by the processor, the functions of the modules / units of the information push device in Embodiment 2 are realized, and details are not repeated here to avoid repetition.

[0124] It can be understood that the computer-readable storage medium may include: any entity or device capable of carrying the computer program code, recording medium, U disk, mobile hard disk, magnetic disk, optical disk, computer memory, read-only memory (ROM, Read-Only Memory), Random Access Memory (RAM, Random Access Memory), electrical carrier signal, telecommunication signal, and software distribution medium, etc.

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Abstract

The invention discloses an information pushing method, device, computer device and a storage medium. The information pushing method comprises the following steps: acquiring activity participation information, wherein the activity participation information comprises user point and participated activities; if the user point does not reach a reward point threshold, obtaining a reward point differencevalue between the point reward threshold and the user point; based on the reward point difference value, the participated activities and the preset activity point list, generating the activity recommendation information; and sending the activity recommendation information. According to the information pushing method, the activity recommendation information is customized for the user according tothe activity participation situation of the user, so that the user can be reminded to participate in the recommendation activity in the activity recommendation information, and the point reward threshold is reached, and the prize can be exchanged. Different activity recommendation information is generated for different users, so that the activity information pushing is carried out on purpose, andthe effectiveness of information pushing is improved.

Description

technical field [0001] The present invention relates to the field of information processing, in particular to an information push method, device, computer equipment and storage medium. Background technique [0002] At present, in many enterprises or platforms, different marketing or promotional activities are carried out for users. For example, the marketing activities of direct selling banks generally take the form of points, and corresponding points will be given to users for purchasing wealth management products, opening accounts, signing in, or social sharing activities, etc., and set some reward rules for these marketing activities, such as full xx points can be exchanged Coupons, cash red envelopes or physical prizes, etc. Due to the wide variety of marketing or promotional activities, and the setting of their activity rules is relatively complicated, such as signing in only once a day, accumulative check-in points doubled for xx days, social sharing (WeChat / Weibo, et...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/02G06Q30/0208
Inventor 王强
Owner ONE CONNECT SMART TECH CO LTD SHENZHEN
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