Public-sentiment analysis method and system, computer equipment and storage medium

Abstract

The invention discloses a public-sentiment analysis method and system, computer equipment and a storage medium for behaviors of utilizing internet marketing activities to exchange low costs, or even no cost, for high rewards. The public-sentiment analysis method includes: S101, searching for and reading web page files through a web crawler according to a predefined searching strategy, and extracting public-sentiment data from the web page files; S102, filtering the extracted public-sentiment data to remove junk information; S103, arranging and classifying public-sentiment data after filtering;S104, analyzing public-sentiment data in each classification result; and S105, displaying and outputting public-sentiment analysis results, which are obtained through S104, in forms of charts and reports. The public-sentiment analysis system includes a crawler module, a filtering module, a classification module, an analysis module and a display module. According to the method and the system, precision of data collection and accuracy of public-sentiment analysis are improved, and risk points can be effectively processed as early as possible through proactively sensing risks.

Description

technical field [0001] The present invention relates to the technical field of information analysis, and in particular to a public opinion analysis method, system, computer equipment and storage medium aimed at using Internet marketing activities to exchange high rewards at low cost or even zero cost. Background technique [0002] The public opinion monitoring system, also known as the Internet public opinion monitoring system, refers to the capture of the public opinion information concerned from the complicated information on the Internet through relevant professional public opinion software according to certain rules and methods, and processing and processing by means of analysis and filtering. Present the public opinion information that matches the demand. In recent years, white-collar workers, represented by the post-80s generation, have developed a strong interest in collecting information on preferential promotions and free services from various channels such as major...

AI Technical Summary

Problems solved by technology

[0004] At present, most public opinion analysis methods and systems in the industry have achieved four basic functions, including Internet information acquisition, Internet information processing, public opinion analysis, and decision-making assistance. However, in the face of complex Internet conditions, there are three defects in the following aspects: Comments on the website, such as modifying homophones and interference from special symbols, data crawling is difficult, and key information is missing and spam crawling randomly occurs; due to the interference of data source collection, it is impossible to crawl from the existing limitations Accurately analyze a dynamic tendency in the information; the analysis of the information lacks professionalism, and cannot effectively target the high-risk groups who use Internet marketing activities to exchange high rewards at low cost or even zero cost.

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