Advertisement display method and apparatus

An advertising display and advertising technology, applied in the Internet field, can solve problems such as serious dependence between applications and advertising servers, inability to realize advertising display, and poor advertising display effects, so as to achieve good advertising display effects, improve display efficiency, and guarantee Show the effect of the effect

Pending Publication Date: 2018-04-17
BEIJING QIHOO TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
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Problems solved by technology

[0005] However, the inventors of the present invention have found that, through the above advertisement display method, the advertisement display effect is not good; moreover, the dependence on the networking conditions between the application program and the advertisement server is relatively serious
In the case of poor network conditions, using the existing ad display method, the ad display effect will be worse, and even the ad display cannot be realized

Method used

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  • Advertisement display method and apparatus
  • Advertisement display method and apparatus
  • Advertisement display method and apparatus

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Embodiment Construction

[0041] The following describes in detail the embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein the same or similar reference numerals refer to the same or similar elements or elements having the same or similar functions throughout. The embodiments described below with reference to the accompanying drawings are exemplary and are only used to explain the present invention, but not to be construed as a limitation of the present invention.

[0042] It will be understood by those skilled in the art that the singular forms "a", "an", "the" and "the" as used herein can include the plural forms as well, unless expressly stated otherwise. It should be further understood that the word "comprising" used in the description of the present invention refers to the presence of stated features, integers, steps, operations, elements and / or components, but does not preclude the presence or addition of one or more other features, Intege...

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PUM

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Abstract

The invention provides an advertisement display method and apparatus. The advertisement display method comprises the steps of sending a data request to a server through an advertisement SDK, and receiving advertisement data and advertisement picture addresses returned by the server; after an obtained html page is loaded in a WebView, calling js through the WebView, and injecting the advertisementdata and the advertisement picture addresses into the loaded html page; and through the js, performing rendering display on the html page injected with the advertisement data and the advertisement picture addresses. Through the method and the apparatus, the html page injected with the advertisement data and the advertisement picture addresses can be subjected to the rendering display, so that theadvertisement display effect is improved.

Description

technical field [0001] The present invention relates to the field of Internet technologies, and in particular, the present invention relates to a method and apparatus for displaying advertisements. Background technique [0002] Advertising is a means of publicity that publicly and widely conveys information to the public for a specific need. Advertisers obtain advertising revenue by providing various types of advertisements to customers, and advertisers tap more potential customers and sell more products and services due to advertising. [0003] Advertising display mainly involves advertising spaces, advertising elements, and advertising display rules. According to different display rules, advertising elements are output to different advertising spaces. Among them, the advertisement space mainly describes the position, shape, size, etc. of the advertisement. The advertisement element mainly describes the content of the advertisement, such as pictures, animations or videos. ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02
CPCG06F16/9574G06Q30/0277
Inventor 王飞杨大鹏云洁
Owner BEIJING QIHOO TECH CO LTD
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