IOT-based flow guide method

Abstract

The invention relates to an IOT-based flow guide method. A target client and a merchant are connected in an information channel; an IOT device is associated with an information release source of the merchant; a state of the IOT device is taken as a triggering signal; and in a process of using the IOT device, promotion information or product information of the associated merchant is obtained. When the IOT device serves as a gift of a consumption behavior, the target client can be determined to be most likely to perform cyclic consumption, so that the target client is confirmed. According to the method, the target client pays attention to the product information of the merchant for multiple times in a day through an APP, a shopping mall, a public account or a website and other social accounts under the driving of a demand. Objectively, the attention of the target client is guided to a product, and essentially, people flow guide of conventional physical stores and flow guide of an e-commerce platform are replaced. Based on the method, a union discount mode can be established; online offline and all-industry information barriers are broken through; and a blowout trading volume is obtained from target client flow.

Description

technical field [0001] The present invention relates to the field of data application, and more specifically, relates to an IOT-based traffic diversion method. Background technique [0002] Traditional commodity sales need to be driven by the flow of people, while modern e-commerce needs to be driven by information flow. However, modern products are extremely rich, just like traditional commodity sales stores, as long as there is a way to open them in places with a lot of traffic, sales can be driven. In an era when technical barriers are getting lower and lower, any e-commerce company can obtain information flow by purchasing traffic. [0003] But just like traditional traffic, the network traffic purchased by e-commerce lacks targeting. This problem is the same from traditional shops to the e-commerce era. There is no way to make everyone who sees e-commerce information and visits a physical store a target customer. . Contents of the invention [0004] The purpose of ...

AI Technical Summary

Problems solved by technology

[0003] But just like traditional traffic, the network traffic purchased by e-commerce lacks targeting. This problem is the same from traditional shops to the e-commerce era. There is no way to make everyone who sees e-commerce information and visits a physical store a target customer.

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