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Method and device for pushing news content during search

A news and content technology, applied in the field of computer science and technology, can solve problems affecting user stickiness, inability to accurately match recommendation types, inaccuracy and no clicks, etc.

Active Publication Date: 2020-07-14
BEIJING QIHOO TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the information obtained by the user based on the eye-catching title does not exactly match the recommendation type of the original graphic information, resulting in the original graphic recommendation type being neither accurate nor clickable, affecting user stickiness

Method used

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  • Method and device for pushing news content during search
  • Method and device for pushing news content during search
  • Method and device for pushing news content during search

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0099] In this embodiment, the query input by the user is "2016 Tour of China International Road Cycling Race" as an example. Assume that "2016 Ring of China International Road Cycling Race" is in the preset vocabulary and is in the top 30 of the preset vocabulary. image 3 It is the first search result diagram of the method for pushing news content during search according to an embodiment of the present invention. According to the push method of news content in the search provided by the embodiment of the present invention, if the query is located in the preset vocabulary (first-level judgment is passed), it is further judged whether "2016 Ring China International Road Cycling Race" is located at the 30th in the preset vocabulary Before the bit (secondary judgment). If the "2016 Tour of China International Road Cycling Race" is before the 30th place in the preset word list (the second-level judgment is passed), a precise recall request for news content is initiated to the in...

Embodiment 2

[0103] In this embodiment, the query input by the user is "Yunjian" as an example. In this example, "Yunjian" is in the preset vocabulary, but not in the top 30 of the preset vocabulary. Figure 4 It is the second search result diagram of the method for pushing news content during search according to an embodiment of the present invention. According to the method for pushing news content during search provided by the embodiment of the present invention, firstly, a first-level judgment is performed on "Yunjian". In this embodiment, "Yunjian" is in the preset vocabulary, and further, a secondary judgment is performed on it. If "Yunjian" is not in the top 30 of the preset vocabulary, there is no need to initiate the acquisition of news content from the information flow server, and then there is no need to recall the news module. However, "Yunjian" meets the first-level judgment, so users may have certain news needs, but the news needs are not high, so hot searches can be recalle...

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Abstract

The invention provides a pushing method and device for news content in research. The pushing method comprises the steps that if a query is located in a preset word list, whether or not the query is located before the N position of the preset word list is judged, wherein N is a natural number; if yes, a precise recalling request for the news content is initiated to an information flow server, and the news content recalled by the information flow server is received; the recalled news content is pushed to a research result page of the query. By adopting the method, every time of requests of a user can be reasonably and precisely judged. The user requirements are analyzed in detail according to the query input by the user, the news information is precisely recalled, and personalized news pushing to the user is better achieved; meanwhile, a large amount of time and effort consumed for acquiring the news information by the user can be saved, and the user experience is improved.

Description

technical field [0001] The invention relates to the field of computer science and technology, in particular to a method and device for pushing news content during search. Background technique [0002] With the development of computer science and technology, people have gradually entered the information age. People's daily life is full of various information, and a large amount of information can be transmitted quickly and conveniently through the Internet. With the development of Internet technology, it has become more and more common for people to obtain information through network channels. Usually, people can directly search the keywords of the information they want to obtain on the Internet to quickly and conveniently know the detailed information of relevant aspects. [0003] In the prior art, a news search term (query) is a special query in a search engine, and most of the retrieved queries are retrieved by a user directly clicking on a news word edited by an operator....

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535
CPCG06F16/9535
Inventor 佟思颖
Owner BEIJING QIHOO TECH CO LTD
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